Publicis Groupe

Associate Director, Data and Analysis

14 June 2024
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Deadline date:
£106000 - £167000 / year

Job Description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Associate Director, Data & Analysis (DNA) — someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life for a major Food & Beverage client. Sound like you? Read on.

Job Description:

As an Associate Director, Data & Analysis, you’ll guide teams in driving strategic data-driven growth. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

  • Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
  • Expanding client work, including building recommended approaches and scope
  • Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Upper & Lower-funnel Media & Creative).
  • Managing efficient execution of projects, including the implementation of best practices
  • Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth



We’re looking for strong, impactful work experience, which typically includes:

  • 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
  • Strong client relationship and communication skills, with experience managing multiple projects across teams.
  • Experience managing and mentoring a team of Analysts.
  • Strong analytical, critical thinking, and problem solving skills.
  • Working experience analyzing & deriving insights across Programmatic channels (The Trade Desk)
  • Experience scoping, building, and maintaining reporting dashboards (Tableau preferred) for internal and external use from a variety of media sources  (DCM, DV360, META, Pacvue, AMC, etc.)
  • Strong foundation of Brand Lift Methodologies & Measurement Partners (Nielsen, Millward Brown, Upwave, DISQO)
  • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
  • Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
  • A four-year college degree; advanced degree is a plus
  • Passion for online advertising and emerging trends in the digital landscape
  • The ability to thrive in a fast-paced and deadline-driven environment

Got what it takes? We’d love to hear from you.

Additional Information

Digitas is an equal opportunity employer.

“Compensation Range: $106,500 – $167,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 07/10/2024.