Digital Data Scientist

Company Description

We believe that change has become the defining characteristic in today’s business environment. The brands that thrive are those that understand this and are designed to manage, capture and leverage change in the world around them. To that extent, Publicis’ founder Marcel Bleustein-Blanchet’s spirit is still alive: You have to lead the change, if you don’t want to be led by change.

Job Description

About the role:

He/she will play a pivotal role in unlocking the potential of the company’s database, gaining a deep understanding of its attributes. The role involves working on data extraction and consultancy projects, as well as effectively communicating and presenting insights to clients. From strategy inception, including business objectives and initial hypotheses, to activation and the measurement framework, encompassing the definition of KPIs, monitoring, and reporting, the Digital Data Scientist will be integral at every stage.

How you’d spend your day:

• Extract and analyze data from platforms, developing valuable insights from a business perspective applicable to:
• Audience targeting.
• Identifying who are the best individuals to target from a communication standpoint and how to better direct communication campaigns.
• Discovering new valuable audiences from a business perspective through analysis of standard reports available on different platforms or by applying modeling techniques.
• Generating reports based on these insights.
• Building and explaining dashboards.
• Communicating ideas to the account team and the client in a way that they understand and adopt them.

Qualifications

What we’re looking for:

• Advanced user of Microsoft Office, especially Excel and PowerPoint.
• Exceptional analytical, quantitative, problem-solving, and critical thinking skills.
• Strong communication skills.
• Fluent in English, both oral and written (at least B2 level).
• Proficiency in programming languages such as SQL, Python, and R.
• Experience using data visualization tools like Tableau, Data Studio, PowerBI, or Datorama.
• Must be versatile and capable of adapting to a constantly changing market and environment.
• Mastery of online advertising, metrics, terminology, industry best practices, and trends.

We think you’re awesome if you:

• Are proficient in English (B2 or more) this will be assesd by Talent Team
• Bring experience using data visualization tools such as Tableau, Data Studio, PowerBI or Datorama.

Additional Information

Additional requirements: 

• Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption. 

• Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption. 

• Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework. 

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status on any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.