Brightspeed
Marketing Research Analyst
Job Description
Company Description
At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.
Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering a best-in-class customer experience.
Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.
Job Description
We are currently looking for a Marketing Research Analyst to join our growing Consumer Insights team! In this role, you will report directly to the Senior Director, Consumer Insights where you will be a highly visible member of the Marketing team. This role requires experience with and a passion for customer research. In addition, individuals in this role, must have a desire to build a deep understanding of the enterprise to ensure work and recommendations are aligned to the company’s overall business strategies and goals. A blend of analytical prowess, intellectual curiosity and strong communication / interpersonal skills are needed to thrive with the team. Come help us build the best and fastest fiber-optic network in America!
As a Market Research Analyst, your duties and responsibilities will include:
- Lead the creation of and oversee all aspects of strategically aligned consumer research, including questionnaire design, programming, and analysis.
- Run ongoing panels of target consumers / clients to support individual research portfolio as well as critical research questions generated elsewhere in the enterprise specific to the panels’ participants.
- Access, gather, and perform data analysis and modeling to build insights required to make strategic decisions.
- Work with vendors to handle multiple projects in a fast-paced work environment.
- Develop visually appealing reports and presentation findings.
- Present findings and recommendations to senior leadership with a focus on translating insights into actions
Qualifications
WHAT IT TAKES TO CATCH OUR EYE:
- Bachelor’s degree or equivalent in psychology, sociology, marketing research, marketing, economics, statistics or related field
- 3+ years of hands-on experience conducting qualitative and quantitative market research within an advertising agency, marketing research vendor, or sophisticated client-side organization.
- Expertise collecting, analyzing & synthesizing both quantitative and qualitative insights generating actionable recommendations.
- Prior experience with survey and feedback management tools (Qualtrics, SurveyMonkey, Medallia, InMoment, Confirmit, Clarabridge, etc.)
- Experience drafting questionnaires, surveys, polls, discussion guides and other data collection methods.
- Knowledge of SAS or SPSS for data tabulation, analysis and statistical procedures
- Strong statistical and analytical skills, as well as experience working with data from diverse sources (quantitative, qualitative, various channels)
- Experience in problem solving, research, quantitative analysis and analytical working techniques.
- Strong aptitude and desire for learning new platforms, development, analytic and presentation tools; modeling, analytic and quantitative techniques.
- Strong listening and communication and presentation skills, Ability to communicate clearly and articulate research findings.
- Proficient with Microsoft Office Suite and working knowledge of PowerPoint as a primary communication platform or other related software.
BONUS POINTS FOR:
- Advanced degree in psychology, sociology, marketing research, marketing, economics, statistics or related field
- Experience moderating focus groups or 1:1 interview
- Work experience in telecommunications or other service-based businesses
- SQL experience
Language Skills:
- SQL experience
#LI-MB1
Additional Information
WHY JOIN US?
We aspire to contemporary ways of working.
At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We have a brand new, state-of-the-art corporate HQ in Charlotte, NC and we prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.
We offer competitive compensation and comprehensive benefits.
Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.
Diversity, equity and inclusion are at the center of our grounding belief in Being Real.
When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.
Brightspeed is an Equal Opportunity Employer
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