Senior Data Operations Manager

Are you someone that enjoys connecting the dots between data, marketing, and sales to drive business success? If so, we have an exciting opportunity for you at The Drum.

As our Senior Data Operations Manager, you’ll play a pivotal role in maximizing the potential of The Drum’s data assets. You’ll lead the charge in developing campaigns that achieve quarterly pipeline goals, supporting sales activities, and delivering quality lead generation for our clients. Your strategic mindset will be instrumental in collaborating with marketing to refine our audience strategy and ensure data and marketing systems are effectively managed.

Key Responsibilities:

Lead Generation:

• Develop a deep understanding of our products and services, conducting thorough market research to identify key markets.
• Engage with potential leads and accounts, developing personalized outreach strategies to drive engagement.
• Qualify leads based on predetermined criteria, ensuring alignment with strategic sales objectives.
• Implement strategic approaches to optimize campaign engagement, continuously testing and refining tactics for maximum impact.
• Provide regular updates and collaborative feedback on lead progress, market insights, and client needs to management.

Data Management:

• Develop and execute strategies for the growth of first-party data, overseeing data acquisition, engagement, and regularity of use.
• Provide comprehensive data dashboards, KPI tracking, and analysis to inform decision-making and drive business growth.

Management

• Manage the Research & Insights team to maximize its contribution to the business through editorial, rankings and audience research.
• Manage the Data team which has expertise in CRM and lead generation

Requirements

• Previous experience working closely with business development teams preferred, with a proven track record of success in lead generation or B2B marketing campaigns.
• Previous people management experience working in a similar role.
• Strong communication and interpersonal skills, with the ability to build and maintain strong relationships with client stakeholders and business partners.
• Exceptional organizational skills and the ability to thrive in a dynamic SME environment, effectively managing multiple tasks and projects.
• Deep understanding of data systems, CRM, automation, and web principles, with a strong appreciation for interdependencies and overlapping areas.
• Goal-oriented mindset with a collaborative approach, able to work both independently and as part of a team.
• A good understanding of the publishing and media landscape is a plus.
• Commercially astute with knowledge of digital marketing, lead generation, website reporting, and campaign tracking.
• Familiarity with sales systems such as Salesforce and a keen attention to detail.
• A drive to constantly improve performance and understand ROI.

Benefits

• We work on a hybrid model to ensure you get the best of both worlds – 3 days a week in our London (Shoreditch) office, and then two optional from home or the office
• 28 days annual leave
• Got that Friday feeling? We do too – we finish early every Friday!
• People come first at The Drum and so when we achieve our financial goals, we share the profits with the whole team.
• Love events? We have an entire building dedicated to hosting some of the industry’s best events, with its own bar and roof terrace! You get VIP access.
• We love to hire super talented people and we’ve created a Mentoring Scheme to support your development.
• Supporting others is important to us and we encourage you to do the same with 2x paid charity volunteering days each year.
• Don’t want to leave your furry friend at home? Bring them with you! We have dog friendly offices.
• We have a Culture Club to be proud of. We host a variety of fun social events, from axe throwing to book clubs and bake offs to name a few.
• Enhanced Sick Pay for all our staff.
• Having a “should have gone to Specsavers” moment? Our free Eyecare Vouchers will come in useful.
• Starting a family? Enjoy our Enhanced Family Leave.
• Company Pension for when it’s time to kick back and relax.
• Generous Employee Referral Bonuses.
• Cycle to work scheme.
• A creative and engaging company culture right across the business.