Senior Marketing Data Analyst

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talent team. 
We are seeking an experienced and dynamic Senior Marketing Data Analyst to join our team in London. 
This role is designed for a highly skilled individual with a deep understanding of data and a passion for ad tech & performance marketing. The ideal candidate will have an entrepreneurial spirit,  an interest in trading, and experience with measurement, experimental design, and leveraging predictive analytics to drive performance marketing outcomes.

Responsibilities:

• Engage with C-level stakeholders: Articulate complex concepts to key decision-makers, facilitating their understanding and guiding them toward making informed, data-driven decisions that align with our growth strategy
• Design and execute marketing experiments: Lead initiatives on both the performance marketing front and within Customer Relationship Management (CRM), employing a rigorous testing approach to optimise strategies and drive business growth
• Lead by example in hands-on development: Take a proactive and direct role in the ideation, development, and implementation of innovative growth tactics. This includes both the strategic measurement of initiatives and their practical execution, demonstrating a commitment to achieving results through action.

Technical Skills:

• Advanced Data Skills: Demonstrated mastery in crafting and optimising complex SQL queries and managing large datasets. Can use Python/R for data analysis and exploration. Can build a dashboard if needed
• Problem-solving and Adaptability: Exceptional problem-solving abilities to navigate complex challenges, coupled with the adaptability to learn and implement new technologies and tools as needed
• Nice to have: Practical experience with API integrations and connecting systems, particularly with third-party services such as Google, Facebook, Firebase, and AppsFlyer AND/OR Proficiency in Python for script writing, task automation, and improving integration processes.

Other Skills:

• Communication skills: Ability to engage with C-level stakeholders. Collaborate closely with our Marketing team, understanding their needs and requirements to deliver data-driven insights. This involves clear communication regarding integration processes, challenges encountered, and findings, ensuring that the team is well-informed and aligned with the project’s progress
• Experimental design & measurement: Knowledge and experience with experimental design and measurement for performance marketing and CRM activities. Familiarity with sparse, fat-tailed distributions would be advantageous
• Predictive Modelling: Ability to evaluate results of predictive models and predictive modeling techniques. Apply these insights to optimise growth strategies, enhancing the effectiveness of performance advertising efforts and customer retention initiatives
• Adtech Passion: A strong interest and passion for ad tech and performance advertising, with a desire to stay at the forefront of industry trends and innovations. Familiarity with Google, Facebook, Firebase, AppsFlyer, and other services would be advantageous.

What you will get in return:

• Competitive Salary
• 25 days annual leave
• Private Medical Insurance for you and your family, after the probation period
• Death In Service
• EAP
• Season Ticket Loan after the probation period
• Annual Performance review cycle
• Opportunity to grow and learn
• Workation – the possibility of working from another country
• Annual Discretionary bonuses

We are looking for entrepreneurial thinkers who are passionate about leveraging technology to drive marketing success. If you are a senior professional based in London with a desire to push boundaries in ad tech and performance advertising, we would love to hear from you.
Be a key player at the forefront of the digital assets movement, propelling your career to new heights!Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.