Senior Marketing Data Analyst (all genders)

Your mission

The Marketing Data Analyst will play a key role in building a reliable foundation for user acquisition data and helping the UA team achieve company goals. This role involves validating and analyzing the results of user acquisition efforts and providing valuable insights to improve performance. ​This is a great opportunity for any data analyst to take the lead in deep data analysis, identify growth opportunities, and ensure data accuracy.

Job Responsibilities

• Measure the performance of marketing campaigns, build ad hoc custom reports, and analyze anomalies and trends.

• Develop and maintain data visualization dashboards.

• Develop the SKAN measurement approach for Google, Facebook, and TikTok.

• Manage user LTV prediction tools, ensuring the LTV model’s reliability and data accuracy.

• Research and revise the CPE targeting strategy for UA channels, and design the event implementation flow within our apps.

• Develop UA alerts and reports automation.

• Design and manage UA spend and revenue planning tools, and assist in setting goals for the UA team.

• Manage MMP tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations.

• Collaborate with cross-functional teams to ensure data accuracy, consistency, and alignment between all data sources.

The experience we hope you bring to JustPlay

• You have a Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field.

• You have 3-4 years of experience in a similar role.

• You have proficiency with data analysis tools and programming languages, such as SQL, Python, etc. and data visualization tools (Looker, Metabase, Tableau)

• You have a strong knowledge of app attribution tools commonly used in the mobile advertising industry and concrete experience with most major mobile marketing channels such Meta, Applovin, Google Ads or Unity and other networks / DSPs.

• You have experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase etc.

• You have in-depth understanding of digital marketing strategies including down funnel analysis, as well as technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms

• You are an excellent communication skills to present findings and collaborate with non-technical stakeholders, as well as the ability to troubleshoot technical issues

Our benefits package:

• Global (coaching, language courses) and local (gym membership, monthly public transportation ticket, etc.) benefits tailored to our distributed team.

• A lot of responsibility with complete ownership of tasks and freedom in choosing the best path to reach your goals.

• Training Budget – we believe in learning and growing together. We support that by offering a generous personal learning budget that can be used for books, workshops, conferences, coaching etc.

• Health and Fitness – active breaks, sponsored healthy lunches and a company which is deeply interested in your well-being.

• Highly Competitive Salary – we believe that top performers should receive top payment.

• Flexible working hours and flexibility – we believe in a good work-life balance and in giving employees the choice of which setup works best for them, it doesn’t matter if you are a digital nomad, the type that comes to the office once a month or an office-goer.

• State-of-the-art technical equipment – this includes the latest laptops and phones, which may also be used in your free time.

Why us?

• A spirited, inspiring, international, and enthusiastic team

• An International team that is currently working from 8+ locations around the world

• An organization with a high level of trust and sense of belonging among employees, that prioritizes employee quality of life, job satisfaction and professional development

• An opportunity to be a part of a company that’s breaking with traditional ideas and taking a new approach that’s shattering how the games industry works