Social Media Data Analyst

Company Description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Job Description

The Social Media Analyst will be an essential member of a thriving Paid Social team working in an exciting, dynamic, and data-forward environment. This person will support the team in paid social media data analysis which involves: aggregation of paid media data across various reporting and social platforms as well as organizing the data in a clean, accurate, and ready-to-use fashion in order to deliver data-led findings and actionable insights. This position requires strong attention to detail, data accuracy and the ability to resolve discrepancies with minimal oversight.

Responsibilities 

• Aggregate and QA data for accuracy, working to resolve any data discrepancies.
• Work with other team members to resolve discrepancies including, but not limited to, re-pulling data, collaborating with planning and buying teams, cross-checking across various tools and platforms, etc.
• Analyze a breadth of paid data sets across social channels (Meta, X, Snapchat, Pinterest, TikTok, LinkedIn) according to outlined measurement approach and KPIs.
• Organize data and prepare reports (topline insights and charts) in PowerPoint or excel for the larger team
• Maintain functional expertise in social media marketing, analytical tools and techniques

Qualifications

• Proficient in organizing and visually presenting data through pivot tables and charts in tools like Excel, PPT, Tableau, Datorama, PowerBI, etc (or, willing to learn).
• Able to prioritize and work on multiple projects in a deadline-driven environment and manage work timelines with minimal oversight
• Familiar with paid social media data and metrics
• Proactive problem-solver & intellectually curious.
• Detail oriented while keeping sight of bigger picture/trends.
• Experience in social media marketing, social analytics or other data-centric role 

Working knowledge of Paid Social Business Managers

Additional Information

Compensation Range:  $46,500 – $64,500 annually.  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application deadline for this job posting will be 5/14/2024.

All your information will be kept confidential according to EEO guidelines.

LI-Hybrid

24-3957