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Worked with Excel, SQL, Python, and Power BI. Developing full-cycle analytics projects, including dashboards, churn analysis, and KPI reporting. Collaborating with mentors and analysts to turn raw data into actionable business insights. Supporting strategic decision-making by visualising data and improving business intelligence processes.

Completed two 3-month structured internships focused on SQL and Excel. Built automated reports, cleaned large datasets, and developed Excel-based dashboards. Gained practical experience with SQL queries and real-life datasets used in business analysis. Participated in peer reviews, case studies, and hands-on mentorship sessions to refine skills.

Led research initiatives on media trends and audience insights, enhancing content strategies. Utilised advanced analytics tools to develop data-driven content strategies. Collaborated with cross-functional teams to enhance research-based content production.

Conducted content research and engagement analysis to improve storytelling methods. Provided insights to optimise editorial content and engagement strategies.