Audience Data Manager

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Responsibilities

• Lead overall audience strategy for Telemundo’s data-driven initiatives including: 1st party data, Lookalike modeling, 2nd and 3rd party data suppression, audience segmentation
• Build data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activation
• Translate business objectives into actionable, data-driven audience recommendations
• Manage internal audience platforms, finding ways to enhance audience development and increasing 1P scale
• Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery
• Leverage understanding of available attributes, models, segmentation, and onboarding capabilities to creatively think about ways to use audience data
• Oversee data taxonomy creation, set up and measurement
• Manage Audience Activation Workbook to keep track of match rates and scale of audiences across publishers used for activation
• Guide and influence cross-functional efforts to improve quality of data across end-to-end processes that affect reporting and analytics, working with data domain owners
• Ensure compliance with data privacy regulations and best practices for data security, working with the Chief Privacy, Security and Technology Officers and their teams
• Lead brand governance approvals when 1P data is requested to be used across the organization as well as seek brand approvals when other brand data is being requested to be used for media activation
• Works under the direct supervision of the VP, Omnichannel Marketing Strategy and is responsible for completing any other tasks as assigned by supervisor.

Qualifications

Basic Requirements:

• Bachelor’s Degree in marketing, communications, analytics or relevant field.
• 3+ years of relevant work experience
• Experience crafting data-driven, audience-first strategies for direct channels and/or paid media
• Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)
• Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)
• Experience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google)
• Experience using data and insights from multiple sources to provide actionable, audience-centric recommendations
• Experience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)
• Experience translating insights and recommendations into presentations for various stakeholders
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols in select work settings or where jurisdictionally mandated.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Desired Characteristics:

• Works well under pressure.
• Strong strategic thinker.
• Analytical and process oriented
• Strong initiative and results oriented
• Ability to manage ambiguity and thrive
• Strong Project Management skills
• Clear communicator with ability to articulate ideas, rationale and nuance.
• Team player with excellent interpersonal skills, particularly with diverse cultures

Additional Requirements:

• Must be 18 years or older
• Must have a valid driver’s license
• Must have unrestricted work authorization to work in the United States
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

Additional Information

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].