Brand & Customer Insight Analyst

Job Description

We are looking for a professional who is passionate about using data to understand customer behavior, market trends, and brand performance to provide actionable insights that drive business and enhance brand perception. This role involves utilizing various data sources and research methodologies to understand customer preferences, identify market opportunities, and evaluate the effectiveness of brand and customer experience strategies.

Key responsibilities:

• Conduct in-depth analysis of customer behavior, including purchasing patterns, preferences, and motivations.
• Utilize market research data, surveys, and customer feedback to understand their needs and expectations.
• Identify strengths and weaknesses of the brand image and recommend strategies to enhance brand equity.
• Interpret data from various sources, including sales data, market research reports, social media analytics, and customer feedback to draw meaningful conclusions and actionable recommendations.
• Collaborate with Customer Activation and Marketing department to ensure brand positioning and messaging are aligned with consumer insights, and to create effective and engaging campaigns
• Provide data-driven insights to support the development of marketing strategies and plans.
• Assess the performance of products and marketing campaigns based on consumer responses and market feedback. Identify areas of improvement and suggest adjustments to optimize results.

Qualifications

To be successful in a role of Brand & Customer Insight Analyst, you need to have strong brand and commercial focus with ability to drive results and work towards goals. You are analytical and insight-driven and have a strong interest in customer voice, customer behavior and how that impacts future business value. You enjoy working on a strategic level as well as hands-on with data and visualisation to perform your analyses and reporting.

What you need to succeed:

• Self-motivation, result orientation, problem solving approach with strong business sense to be able to put insights into the right context.
• Strong analytical skills and proficiency in data analysis tools and statistical techniques.
• Experience working in statistical software SPSS as well as survey tools EFS or similar
• Experience with customer research methodologies, data visualization, and market intelligence platforms.
• Familiarity with brand management principles and consumer behavior theories.
• Excellent communication and presentation skills to convey analysis findings and recommendations effectively.
• Ability to translate insights into actionable strategies and support cross-functional teams in decision-making.
• Experience working in PowerBI, Tableau or other data visualization tool is highly meriting.
• Detail-oriented with the ability to manage multiple projects and deadlines.
• 2+ years experience in consumer and brand analysis, market research, or related roles.
• Level of English – fluent.

Additional Information

This is a full-time role, based on employment contract, located in Warsaw, Poland. The Brand & Customer Insight Analyst role is a part of the Customer Activation & Marketing department and reports to the Insights & Analytics Manager. 

Apply by sending in your CV in English as soon as possible, but no later than the 15th of December 2024. Due to data policies, we only accept applications through the employee portal.

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.  

Additionally, what’s in it for you: 

• Stable employment contract in an international company with a unique culture 
• Hybrid work model (3 days in the office, 2 days WFH) 
• 25% staff discount for you and your family member  
• Access to the LinkedIn Learning Platform 
• Sharing the cost of Sports Activities 
• Sharing the cost of Private health insurance 
• Referral Program for external colleagues joining 
• Regular feedback from your manager and colleagues, so you can grow 
• Extensive internal trainings and onboarding program 
• Possibility of growing within the company (over 70% of our recruitment processes are internal) 

…& more  

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.  

Inclusion & Diversity   

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.   

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.  

Company Description 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here.