Business Development Representative – MUH & Hospitality

Job Description

Join us as we empower the world to work out, creating healthier lives together. As a Business Development Representative (BDR), you will play a critical role in driving revenue by identifying and qualifying new sales opportunities within our Multi-Unit Housing (MUH) and Hospitality markets. This role is focused on lead generation, outbound prospecting, and supporting the field sales team.

You’ll engage with potential clients, build relationships, and convert leads into new business. Note: We will review applications after January 1, 2026 #LI-REMOTE Key Responsibilities Proactively generate new business opportunities within the MUH and Hospitality markets through lead conversion, cold calling, and strategic prospecting. Maintain accurate records of outreach, follow-up activities, and opportunity details in Salesforce to ensure seamless pipeline visibility and tracking. Manage and close small opportunities (under $25K) from start to finish; qualify and transition larger opportunities (over $25K) to field sales partners.

Collaborate closely with field sales teams to support regional campaigns, follow up on open opportunities, and assist with Salesforce reporting and pipeline management. Key Performance Indicators (KPIs) Conduct 50+ high-quality prospect conversations per month that result in new Salesforce opportunities.

Generate revenue by closing at least 10 new deals per month. Preferred Qualifications Education: Bachelor’s degree preferred. Sales Experience: 6+ months in inside sales, business development, or a consultative phone-based sales environment.

Proven Performance: Demonstrated ability to meet or exceed sales goals. Industry Interest: Interest or experience in fitness, hospitality, or multi-unit housing is a plus. Skills & Competencies Strong attention to detail with consistent follow-through.

Excellent verbal and written communication skills with a friendly, engaging style. High energy, enthusiasm, and a strong motivation to sell.

Resilience and persistence when handling rejection. Tech-savvy with proficiency in Microsoft Office (Excel, Word, PowerPoint). Experience using Salesforce CRM or similar tools preferred.

Strong time management and organizational skills in a fast-paced environment. Location Requirements This role supports Midwest-based MUH and Hospitality territories. Candidates located in the Midwest are strongly preferred.

Must have the discipline and ability to work effectively in a remote environment, as applicable. Why Join Us? This role offers a clear career path into Inside Sales or Territory Representative positions and provides hands-on exposure to high-growth commercial markets.

If you thrive in a fast-paced sales environment and are motivated by driving revenue and building relationships, we’d love to hear from you. At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives.

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