Business Intelligence Specialist (Marketing)

Company Description

Hi, we’re Nexthink. We’re not just the leader in the digital employee experience category, we invented the category. Our solutions combine real-time analytics, automation and employee feedback across all endpoints to help IT teams delight people at work. Our cloud-native platform pinpoints issues and solutions, automates response, and helps companies continuously improve their employees’ experience, making them more productive, efficient, and happy at work. We have millions of endpoints deployed, we’ve surpassed $100M in ARR, and we’ve recently secured $180M in Series D financing for a company valuation of $1.1B, but we’re just getting started. 

Job Description

Nexthink is looking for a GTM Business Intelligence Specialist to ensure our go-to-market strategy is informed by data-driven insights.  

By building Einstein reports in SFDC and leveraging data analysis techniques, this role will help optimize marketing efforts, improve customer targeting, and enhance overall market success with our revenue motions. As a member of the Go-to-Market Operations Team, you will work closely with the Senior Manager, Data Strategy & Insights, and the Marketing and Sales Operations teams to own the Marketing Team’s Business Intelligence ecosystem, including Einstein reporting and B.I. Dashboards within our CRM system and various GTM platforms. This position offers the opportunity to partner with a supportive, fun-loving, and talented team of professionals with expertise in GTM operations.  

Main functions: 

• Build the Dashboards (SFDC) and Visualizations (Einstein) needed to maintain Marketing teams informed of their impact on Pipeline-Add, and Closed-Won Revenue.  
• Create visualizations to communicate key findings and insights to stakeholders across the organization. This may include executive leadership, marketing teams, and sales teams. 
• Partner with the Senior Manager, Data Strategy & Insights to analyze customer data to understand user behavior, preferences, and trends. Use this information to tailor marketing messages, improve user experience, and enhance customer engagement. 
• Visualize Marketing’s Database in B.I. dashboards that quickly answer questions that Demand Generation and Field Marketing teams have; for example: 

‘Where should I hold my next event for the greatest impact on Pipeline?’ 

‘What is the R.O.I. of the Webinar series that I ran last year?’ 

‘How are we progressing to our Quarterly Target, and where will we finish if we continue at this pace?’  

‘Which accounts in my ICP universe should I prioritize invites for?’ and 

‘Has there been any outbound sales activity in the ICP accounts that attended my event last month?’ 

• Automate Nexthink’s Account Scoring Model used by Sales and Marketing to prioritize those accounts that are more likely to convert.  
• Examine sales data to identify patterns, track performance, and understand the effectiveness of sales strategies. 
• Use data to optimize the allocation of resources across various channels to maximize reach and effectiveness. 
• Own the identification of data discrepancies and work with the broader Operations team to solve those discrepancies. 
• Document and enable GTM team members on the process for requesting and viewing reports within our platforms and the best platform to leverage based on their needs.

Qualifications

• 3+ years of experience working with SFDC Einstein/Tableau CRM.
• Similar experience in PowerBI, Tableau, or other data visualization tools. 
• SQL/SAQL knowledge, Python (a plus). 
• Experience with Data Warehousing, and Mining Data Lakes. 
• Ability to visualize data in a clear and concise manner. 
• Experience enabling users on and documenting how to view the reports/dashboards you create. 
• The ability to manage multiple projects with strong attention to detail 
• Ability to work in various platforms to pull and understand relevant data. 
• A collaborative and proactive workstyle, willing to ask questions and consider alternative viewpoints. Excellent verbal and written communication skills. 
• A growth mindset.
• Fluency in English (both spoken and written).

Additional Information

We are 800+ employees strong in 21 countries across 8 different time zones speaking 60+ languages. We are positive, we get things done, we keep growing, and we are one team, we are Nexthink. We believe actions are stronger than words when it comes to diversity, inclusion, and equity in the workplace. Nexthinkers are multinational and multilingual, and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience.

We are a fast-paced growing company, and we are hiring and growing a lot in our Madrid office. If you are looking for a change and like a nice atmosphere, lots of challenges, and having fun while working, this is a great opportunity for you!

• 💼 Permanent Contract and a competitive compensation package (Stock Options also included)
• 🩺  Private Health Insurance (Sanitas) and monthly restaurant tickets (Edenred) will be entirely covered by us.
• 🤸‍♀️ Up to 25 EUR per month for a gym subscription.
• 🛴 Flexible retribution plan for kindergarten & transport tickets. 
• 🏝️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 23 days of holidays we offer).
• 🧑‍🏫 We reimburse up to 50% of the cost of English & Spanish classes.
• 📍 Amazing centrally located offices near the Bernabeu Stadium.
• 🍉 Fresh fruit, cookies, and occasionally some soft drinks as well. 
• 🍕 Regular company and team events like Pizza talks, Team Building activities, Christmas parties, hosting Meetups at the office and more!
• 🚚 We offer a relocation package to people who are coming from another country.