Content Design Lead

We’re very proud of our achievements:

In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄

We’ve had 380M+ downloads, have almost 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

Flo is looking for a Content Design Lead for our Health product teams. If you live to solve problems, as well as support others in doing the same, this could be the role for you.

You’ll be leading a talent-rich community of content and conversation designers who are all tasked with driving repeat, frequent engagement with our app. We need someone who can prioritise delivery while playing an active role in developing the content design community at Flo.

Your Experience

Must have:

• A CV that includes at least one previous direct leadership role for a team creating and improving user-centred content that meets user needs.
• Experience or knowledge of creating successful chatbot dialogues.
• Know-how in inspiring and motivating a team to produce their best work, quickly, in an often high-pressured environment. The team you’ll be leading is a talent-rich, ambitious bunch so you’ll also need to know how to harness that ambition to meet business goals, and grow people into roles that will satisfy them and help us retain that talent.
• A track record of building strong relationships with senior stakeholders – from product managers to researchers, analysts to engineers, legal to marketing – and of having exerted influence on those senior stakeholders in order to generate excellent user experiences.
• A portfolio of best-in-show examples where you’ve taken data and research to identify user needs, then created journeys and content that delivered quality user experiences. 
• Experience in reviewing and improving content created by others – not just creating it
• Examples of having contributed to design standards, systems and processes.
• A working knowledge of how content design sits in the context of a wider working business. You should be comfortable and competent at pitching ways that content design can be incorporated into ways of working and advocating for content design’s inclusion. 
• A growth mindset. We need people willing to give and receive constructive feedback – and act on it. You should be open to spotting gaps in your knowledge and skills and be excited to close them, with support.
• An ability to context switch. You should be able to balance strategies, objectives, and relationships across multiple teams. You also should be able to quickly swivel and adapt to changing priorities.

Nice to have:

• Having worked with LLMs
• Experience working in a consumer health app
• Having worked in a start-up environment.

What you’ll be doing

You’ll be responsible for:

• Leading a team of content designers and conversation designers in concepting, delivering and scaling content for our female health audience.
• The metrics of that content – our business sets ambitious goals and your job is to ensure your team’s work helps deliver on them.
• Ensuring your team creates release-ready content that passes our editorial, medical, and legal checks and delivers on our users’ needs.
• Checking the performance/business impact of the content you design and suggesting and planning improvements.
• Presenting your work and learnings to the wider / other teams.
• Running ideation sessions and workshops, where appropriate, to knowledge/skill share with other content creators.
• Developing a first-class culture of design excellence at Flo.
• Ensuring key stakeholders are clear on Content Design’s role in a project and are excited about the impact of great Content Design.

Your targets will be:

• Hitting delivery goals and metrics targets with your team.
• Suggesting content design and conversation design innovations that drive wider audience acquisition, deeper audience engagement and slicker processes for making that happen.
• Creating a positive, honest, curious and collaborative environment within the team.

#LI-CC1

Salary Range – per year£72,000—£85,000 GBP

Ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo’s employees have access to:

• A flexible working environment with the opportunity to come into the office and work from home
• Company equity grants through Flo’s Employee Share Option Plan (ESOP)
• Paid holiday and sick leave 
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
• Workations – an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions
• A whole host of other benefits (health/pension/social schemes)

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it’s not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants