Data Analyst – Adobe Implementation

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

Your Impact:

You will function as part of a world class Data Analytics team working directly with retail clients in NA & Canada.  The role will focus on supporting data collection, reporting and experimentation practices of the client to drive incremental project initiatives through thought leadership.

Qualifications

• Expertise in Adobe/Google Analytics and familiarity with Adobe Experience Cloud solutions (like Analytics Target, Campaign, Audience Manager). Any experience analyzing data sets in AEP, CJA is a plus
• Working knowledge of Adobe Analytics implementation to guide analysis
• Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Must possess strong understanding of key analytics concepts like merchandizing eVars, sequential segmentation, data classifications, processing rules, data connector integrations etc.
• Ability to combine data within Experience Cloud solutions (like Analytics, Target, Recommendations, Mobile Web Services, Campaign etc.)
• Is able to extract & collate data from multiple sources outside Experience Cloud solutions like Data Lake, RUM (Realtime User Monitoring) tools, VOC (Voice of Customer) tools, Session Replay tools & ERP’s (examples, not limited to) for in-depth analysis
• Produce reports and analysis, specifically to website, mobile apps, call-center and physical stores & other online and offline customer facing channels.

• Must be able to quantify $ impact of a given problem or missed opportunity for new and existing features being launched; analyzing data across platforms
• Participate in ongoing discussions concerning data collection, tagging, and data analysis.
• Take part in the development and production of dashboards and other automated reporting tools available in Adobe Analytics
• Assist in measuring site usability and effectiveness while turning data into actionable recommendations. 
• Monitor website, set-up advanced alerts (dimension based) and measure marketing channels performance, add manage classifications
• Good to have understanding of processing large data sets (100+ GBs) using data extraction capabilities of data feeds + R for processing & mining.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Pay Range: $86,000 -$129,000

Benefits of Working Here:

• Flexible vacation policy; time is not limited, allocated, or accrued
• 16 paid holidays throughout the year
• Generous parental leave and new parent transition program
• Tuition reimbursement 
• Corporate gift matching program 

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.