Data Analyst (Media Planning) – LinkNYC

Who are We?

Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to way-finding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale.

About LinkNYC:

LinkNYC is a first-of-its-kind communications network that provides free super fast, public Wi-Fi, phone calls, device charging, and access to city services to millions of New Yorkers and visitors across the five boroughs. And through content programs like Link Local and #ArtOnLink, LinkNYC is also a platform for community and civic engagement that supports small businesses, community organizations, and local artists. LinkNYC is delivered through a partnership between the City of New York and CityBridge, a NYC-based consortium of leading experts in media, technology, and connectivity. All services are provided for free to the user, and the system deployment, maintenance, and operations are privately funded, primarily through digital advertising displayed on the kiosks.

Job Description:

As a LinkNYC Data Analyst, you will play a crucial role in understanding and optimizing the performance of the LinkNYC digital advertising and public services (Wi-Fi, charging, and telecommunications) network. You will leverage data analysis techniques to derive insights on revenue, occupancy, pricing, and audience behavior. You will also develop advertising packages and media plans to help drive revenue and optimize yield. Finally, you will conduct analysis on key performance indicators to help inform product development, deployment, engineering, and operations.

Job Responsibilities:

• Analyze advertising performance metrics to understand yield and identify opportunities for optimization.
• Provide insights on pricing strategies based on market trends, competitor analysis, and occupancy.
• Develop media plans tailored to the LinkNYC digital kiosk network, considering audience demographics, campaign objectives, and available inventory.
• Contribute to the development and refinement of data analytics processes and tools to streamline reporting and decision-making.
• Partner with the Media Data solutions to refine LinkNYC measurement products and solutions
• Partner with marketing and SSE to provide lead lists with contact information that align with key initiatives and packages, and track reach deals. 
• Partner with Ad Ops team to develop insights around campaign optimization 

Qualifications:

• Bachelor’s degree in Statistics, Economics, CS/CE, or other quantitative field, or equivalent work experience.
• 2-4 years of experience in sales, marketing, or media planning in the digital advertising industry.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Experience with data analysis tools and techniques, such as Excel, SQL, Tableau, Python, or similar platforms and languages.
• Familiarity with digital advertising technologies and platforms, including programmatic advertising, ad serving systems, and audience targeting methods.
• Experience with data visualization and geographical mapping of multiple related data sets in a meaningful way
• Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders effectively

Total Cash compensation: $80,000 – 100,000 

At Intersection we celebrate every voice that makes us unique and every perspective that makes us grow. It’s our shared responsibility to create an equitable environment where every employee contributes to the culture of the company. Our products and offerings impact cities across the world and it’s our goal to represent the diversity and differences that make cities special. We will be relentless in that pursuit, because together we are better. We encourage applications from all qualified individuals without regard to race, religion, creed, color, national origin, nationality, citizenship status, ancestry, age, sex, marital status, domestic partnership status, civil union status, affectional or sexual orientation, gender identity or expression, genetic predisposition or carrier status, military status/service, veteran status, mental or physical disability, and all other legally protected characteristics.