MBC GROUP
Data Scientist
Job Description
Responsibilities:
1.Data Analysis and Visualization:
- Analyze large datasets to identify trends, patterns, and opportunities for optimization in content performance, audience engagement, and revenue generation.
- Develop interactive dashboards and visualizations to effectively communicate insights to stakeholders.
2. Predictive Modeling and Machine Learning:
- Build predictive models to forecast audience behavior, content consumption patterns, and advertising performance.
- Implement machine learning algorithms for personalized content recommendations and targeted advertising campaigns.
3. A/B Testing and Experimentation:
- Design and execute A/B tests to evaluate the impact of different media strategies, content formats, and user experiences.
- Interpret test results and provide actionable recommendations for improving performance and user satisfaction.
4. Audience Segmentation and Persona Development:
- Utilize clustering and segmentation techniques to identify distinct audience segments based on demographics, behavior, and preferences.
- Collaborate with marketing and content teams to develop audience personas and tailor content strategies to specific audience segments.
5. Collaborative Problem-Solving:
- Collaborate cross-functionally with stakeholders from marketing, content, product, and engineering teams to address complex business challenges and drive data-driven decision-making.
Requirements:
- Bachelor’s or Master’s degree in Computer Science, Statistics, Mathematics, Data Science, or a related field.
- Proven experience (5 years) working as a data scientist or similar role in the media, entertainment, or related industry.
- Proficiency in programming languages such as Python, R, or SQL for data analysis and manipulation.
- Strong understanding of statistical concepts and experience applying them to real-world problems.
- Experience with machine learning techniques and libraries (e.g., scikit-learn, TensorFlow, PyTorch).
- Excellent communication skills with the ability to translate complex technical concepts into actionable insights for non-technical stakeholders.
- Strong problem-solving skills and a passion for leveraging data to drive business impact.
- Experience with media
- analytics platforms, content management systems, and digital advertising technologies is a plus.
Unfortunately, due to the high number of responses we receive we are unable to provide feedback to all applicants. If you have not been contacted within 5-7 days, please assume that at this stage your application has been unsuccessful.