Data Scientist/Modeler

The client is building a robust in-house advertising business that’s key to its growth strategy. They partner closely with brands on strategies and solutions that harness client’s unparalleled omni-channel influence. They deliver relevant retail ads and experiences that connect their customers with the brands and products they love. They use online and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on their site and in their stores.
 

Work Location: Remote in the U.S. 

Duration: 6 months contract with potential for extension and conversion, depending on budget and performance

Pay range: $55/hr to $65/hr

Responsibilities:

• Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
• Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to stakeholders
• Perform hands-on modeling and complex analyses using SQL & Python
• Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
• Partner with cross-functional teams to streamline data science solutions

Minimum Qualifications:

• Master’s degree in statistics, data science, operations research, economics, mathematics, or related field
• 4+ years of experience in media mix modeling, predictive modeling, advanced measurement, applicable marketing analytics
• Proficient coding skills (Python/SQL), experience and knowledge with database structures and Microsoft Excel
• Experience with predictive modeling algorithms
• Strong project management skills
• Able to communicate technical material to a range of audiences that provides insight into marketing performance.
• Passion for working in a fast-paced agile environment
• A collaborative mindset, innovative with a sense of curiosity

Preferred Qualifications:

• PhD degree in Statistics, Mathematics, Economics, Operations Research, or related field
• Experienced in building multiple market mix and multi-touch attribution models
• Experience with Tableau or similar data visualization tools.
• Experience with advertising, measurement, and/or digital marketing analytics
• Experience with advertising technology platforms eCommerce, Ad servers, DSPs, DMPs, etc.

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a U.S. company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.

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