Digital Growth Business and Data Analyst

The Company: Birdman is the leading plant-based supplements and food company in Mexico. We’re dedicated to delivering products that are delicious, nutritious, and environmentally friendly. As we experience exponential growth and expand into over 8 countries, we seek the brightest and most talented individuals to join our team. Help us advance our mission to make a positive impact on people’s lives and the planet, and come build the next unicorn with us! 🌱🚀🦅

The Role: We are looking for an exceptionally smart and driven Growth & Ecomm Business Analyst to lead Birdman’s data-driven advertising and ecommerce strategy. This is a critical, strategic role for someone who possesses sharp cognitive power, strong analytical skills, and relentless proactiveness.

You will be at the forefront of our digital growth initiatives, managing a significant advertising budget and leveraging data, creativity, and automation to drive customer acquisition, lower CAC, improve ROAS, and support organic growth. You’ll play a key role in scaling Birdman’s presence in Mexico and driving international expansion. This role is designed for someone who is not only data-obsessed and tech-savvy but also thrives on self-learning, mastering new tools, and implementing innovative solutions. If you’re looking for a position where you can combine analytical rigor, proactive execution, and strategic impact, Birdman offers the perfect opportunity to elevate your career in a high-growth, mission-driven company.

The ideal Candidate: At Birdman, we welcome candidates from any academic background who are ready to dive into the dynamic world of ecommerce. What matters most is your drive, ambition, and cognitive horsepower to tackle complex challenges. No prior experience in ecommerce? No problem—we provide the tools and training you need to excel and ascend. Birdman is not just a workplace; it’s a launchpad for your career. Here, you’ll be thrust into the heart of the ecommerce world, handling real challenges and driving tangible results from day one. You’ll gain hands-on experience in an industry-leading company at the forefront of the health and sustainability sector. If you’re looking to make a significant impact early in your career and fast-track your growth in a nurturing yet challenging environment, Birdman is your ideal destination.

You should have:

• A proven ability to learn quickly and adapt in fast-paced environments.
• Curiosity and discipline, with a passion for solving problems through data.
• A tech-savvy nature, ready to master ecommerce tools and platforms swiftly.
• Exceptional analytical skills to make data-driven decisions and optimize results.

Fluency in English and Spanish is essential, as you’ll engage with diverse teams and manage international operations. You thrive under pressure, anticipate change, and continually seek improvement in your work.

We also value resilience and tenacity—whether you’ve run a side business, worked while studying, or secured a scholarship under challenging circumstances, these experiences demonstrate your potential to thrive at Birdman. 🌱🚀🦅

Key Responsibilities:

• Paid Advertising Strategy: Plan, execute, and optimize paid advertising campaigns across Amazon, MercadoLibre, and Walmart. Use advanced data analysis to improve ACOS, CAC, and ROAS while maximizing advertising impact.
• Keyword Research and SEO Optimization: Conduct in-depth keyword research and implement SEO best practices to significantly enhance visibility and search rankings on platforms such as Shopify, Amazon, and MercadoLibre.
• Campaign Automation and Bid Optimization: Implement automation tools and data-driven bidding strategies to enhance efficiency and ROI. Leverage APIs and performance analytics to streamline campaign management.
• Listing Optimization and Organic Growth: Enhance product listings by optimizing titles, descriptions, images, and SEO. Align efforts with PPC data to improve CTR, CVR, and organic rankings.
• Customer Acquisition and Lifetime Value: Optimize paid media to lower CAC while increasing CLV through targeted engagement and upselling. Balance short-term wins with long-term customer growth.
• Performance Monitoring and Testing: Track campaign metrics in real-time and conduct A/B testing for ads and strategies. Focus on weekly improvements through data-driven refinements.
• Data Management and Reporting: Own Birdman’s ecommerce data ecosystem by building dashboards to track KPIs like ACOS, CTR, CVR, ROAS, CAC, and organic rankings. Provide actionable insights through regular reports to identify trends and optimization opportunities.
• Creative Development and Collaboration: Work with content teams to create impactful ad creatives. Use performance data to refine designs and messaging for better results.
• Cross-Functional Collaboration: Coordinate with operations and analytics teams to align advertising efforts with inventory, product launches, and broader business goals.

Requirements

We are looking for a highly driven, proactive, and exceptionally smart individual who thrives on identifying opportunities, taking action, and relentlessly improving. The ideal candidate must possess the following qualifications:

• 🎓 Academic Excellence: Bachelor’s degree in any field, with a proven history of academic success. We highly value degrees that are data-oriented, logic-driven, and intellectually challenging. These disciplines provide a strong foundation in problem-solving, analytical thinking, and working with numbers.
• 💻 Tech-Savvy: Advanced proficiency in Excel (macros, Power Query, and advanced functions) and a strong aptitude for mastering new tools and platforms.
• 🚀 Self and Fast Learner: Exceptional ability to quickly absorb and apply new knowledge and technologies.
• 🚀 Drive and Proactiveness: Highly motivated, proactive, and obsessed with continuous improvement in all aspects of work. Always looking for ways to optimize and deliver better results.
• 🧠 Exceptionally Smart and Analytical: Outstanding cognitive ability to analyze problems, identify opportunities, and develop innovative solutions.
• 🏅 Conscientious and Ambitious: A disciplined, goal-oriented individual who thrives in fast-paced environments and is committed to achieving excellence.
• 📊 Data-Driven Mindset: Exceptional data analysis skills, with the ability to turn complex datasets into actionable insights and strategic decisions.
• 🗣️ Bilingual Communicator: Fluent in English and Spanish, capable of managing international marketplaces and engaging with diverse teams.

Preferred Qualifications:

• 🚀 Ecommerce Experience: Hands-on experience in ecommerce operations, especially in managing D2C and marketplace platforms.
• 💡 Advanced Data Skills: Proficiency in Power BI, SQL, Python, RestFul APIs, or similar tools to enhance data analysis and decision-making capabilities.
• 🌱 Mission-Driven Enthusiast: Strong commitment to sustainability and health, passionate about contributing to a healthier world through eco-friendly and health-conscious practices.