Director, Demand Generation

Job Description

Our mission at Greenhouse is to make every company great at hiring – so we go to great lengths to hire great people because we believe that they’re the foundation of our success. At Greenhouse, you’ll join a team that collaborates purposefully, fosters inclusivity, and communicates with transparency and accountability so we can help companies measurably improve the way they hire. Join us to do the best work of your career, solving meaningful problems with remarkable teams.

Greenhouse is looking for a Director, Demand Generation to join our team!As the Director of Demand Generation, you will be the engine responsible for fueling predictable, efficient revenue growth for Greenhouse. Reporting directly to the VP of Growth Marketing, you will own the strategy, orchestration, and performance of our demand funnel across all acquisition channels. This is a highly strategic and analytical leadership role.

You will be accountable for achieving the marketing-sourced pipeline and revenue targets across three key segments: Enterprise, Mid-Market, and SMB. You will lead a high-performing team of specialists (Paid Media, Email/Lifecycle, and Website/CRO) and partner closely with Sales, Revenue Operations, and Finance to ensure full-funnel alignment and predictable outcomes.

We are looking for a strategic leader, an experienced performance marketer, a data geek, and a collaborative teammate who is passionate about maximizing marketing ROI and building a world-class B2B demand engine. Who will love this jobA data-driven operator – you are deeply comfortable with forecasting, optimizing a multi-million dollar budget, and using pipeline data to make real-time investment decisions An funnel architect – you excel at designing multi-channel, segmented strategies for large-account targets and complex B2B SaaS sales cycles A strategic partner & storyteller – you build strong alignment with Sales and can clearly articulate complex strategies and results to executive audiencesA dedicated mentor – you have demonstrated success building, leading, and coaching high-performing teams of specialists and managersWhat you’ll doStrategy & Campaign OrchestrationOwn the Global Demand Strategy: Design, build, and relentlessly optimize a holistic B2B demand generation strategy across paid channels, search, ABM, directories, content syndication, email, and webinars to meet marketing-sourced pipeline and revenue goals. Drive Strategic Segmentation: Develop and execute multi-channel campaign strategies tailored to specific ICPs and personas within our Enterprise, Mid-Market, and SMB segments.

This includes designing and implementing experiments to optimize channel efficacy and budget allocation across segments. Full-Funnel Accountability: Establish, monitor, and report on KPIs from MQL to Opportunity (MQL → SQL → Opp), actively identifying and eliminating friction points to maximize funnel velocity and volume. Competitive Campaigns: Lead the strategy and execution for competitive “takeout” campaigns, orchestrating coordinated, multi-channel messaging across paid and organic channels in partnership with Product Marketing.

Leadership & Team DevelopmentLead a High-Performing Team: Manage, mentor, and coach a growing team of specialists, including the Managers for Paid Media/Performance Marketing, Email/Lifecycle Marketing, and the Website/CRO Channel owner. Cross-Functional Partnership: Act as the primary strategic partner to Sales, establishing and rigorously maintaining Service Level Agreements (SLAs) and managing the critical feedback loop between Marketing investment and Sales outcomes.

Agency & Vendor Management: Serve as the primary point of contact for external agencies and key platform vendors, owning relationships, strategy guidance, and contract renewals for the core Demand Gen tech stack. Financial & Performance OwnershipBudget & Forecasting Ownership: Own the multi-million dollar Demand Generation budget, including monthly allocation in Allocadia, submitting PO/change requests (Coupa), managing invoices, and EOM actuals reconciliation. Pipeline & Modeling Expert: Own inbound forecasting for 2026 forward and partner closely with Finance and Revenue Operations to build sophisticated, bottom-up pipeline models and reporting frameworks.

Executive Reporting: Lead the regular reporting cadence for DG performance, pacing, and ROI, communicating strategy, performance results, and investment proposals to senior leadership and the executive team. Additional projects and responsibilities as business needs requireYou should have7-9+ years of progressive experience in B2B Demand Generation or Growth Marketing within a B2B SaaS company. At least 3+ years in a leadership role managing direct reports and owning pipeline/revenue targets.

SaaS Funnel Expertise: Proven ability to design and optimize a full-funnel marketing strategy at a B2B SaaS company with experience marketing to both Enterprise and Mid-Market segments. Data & Forecasting Acumen: Advanced analytical skills in pipeline modeling and forecasting, with a history of leveraging data to drive real-time budget reallocation and informed investment decisions. MarTech Master: Expert-level proficiency in Marketo and Salesforce, including advanced knowledge of campaign flows, attribution, lead scoring, and reporting.

Experience with financial management tools like Allocadia and Coupa is essential. Technical Familiarity: Strong understanding of web analytics (GA4, GTM), A/B testing platforms, and SEO concepts, enabling effective partnership with the Website/CRO team. Strategic Team Builder: Demonstrated success building, leading, and mentoring a team of individual contributors and/or managers.

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