Executive Events Manager, Executive Programs & Engagement

Job Description

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self.

You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together. Role Summary The Executive Events Manager, Executive Programs & Engagement will develop and execute global executive engagement programs that strengthen relationships with C-level audiences, drive thought leadership and build a connected executive community. This role will design and manage programs such as the CxO programs as well as participation in key third-party events including AWS, Snowflake, and Gartner. The ideal candidate will combine strategic program development, content management, and flawless execution to deliver high-impact experiences that advance business objectives and elevate the Alteryx brand.

Scope & Impact Serve as the primary architect and driver of Alteryx’s executive engagement strategy, encompassing customer, partner, and industry relationships. Lead the design and implementation of executive programs that position Alteryx as a trusted advisor to business and technology leaders.

Build the infrastructure, playbooks, and frameworks for a scalable, repeatable global executive engagement programs. Partner with the executive leadership team, GTM, and Field & Customer Marketing, and other internal teams to align executive programs with key business priorities, thought leadership initiatives, and revenue outcomes. Core Responsibilities Design, build, and scale world-class executive engagement programs, including but not limited to: Executive Briefing Center Executive Advisory Boards Executive Summits and Roundtables Executive Speakers Bureau CxO Thought Leadership Events VIP Dinners and Third-Party Executive Engagements Internal Executive Programs Integrate and manage executive experiences within major company and industry events such as Inspire, AWS re:Invent, Snowflake Summit, and Gartner Conferences.

Develop scalable frameworks such as “Program-in-a-Box” toolkits to enable regional teams to replicate and deliver consistent global experiences. Collaborate with subject matter experts and thought leaders to develop executive-level content and agendas that educate and inspire around key topics including AI, analytics, cybersecurity, business transformation, and leadership. Ensure program alignment with company vision, customer priorities, and go-to-market strategies, delivering measurable business and relationship outcomes.

Drive audience acquisition and engagement by: Building strategies to identify, attract, and secure participation from targeted executive audiences across industries and regions. Partnering with Sales, Customer Success, and Marketing leadership to maintain a pipeline of qualified CxO participants.

Leveraging data, account intelligence, and relationships to ensure balanced representation across customers, partners, and prospects. Tracking engagement metrics, conversion rates, and attendee quality to optimize program effectiveness. Establishing sustainable recruitment processes and frameworks that scale globally.

Cross-Functional Alignment Work cross-functionally and at all levels across the organization—including the executive team, GTM, Marketing, Product, and Customer Success organizations—to ensure strategic alignment and shared objectives. Partner with Sales and Marketing leadership to integrate executive programs into key campaigns, events, and account strategies. Collaborate with external partners and agencies to amplify reach, brand presence, and engagement.

Measurement & Optimization Define KPIs and success metrics to measure executive engagement, satisfaction, and pipeline influence. Develop dashboards and post-event summaries highlighting ROI, learnings, and opportunities for program evolution. Continuously innovate to enhance the quality, scalability, and impact of the executive engagement portfolio.

Knowledge, Skills & Experience 5-10+ years of experience in a go-to-market or marketing role focused on executive relationship development, engagement, or program management. Proven success designing and leading Executive Briefing Centers, CxO programs, or thought leadership events. Strong relationship-building skills with natural ease and professionalism in engaging C-suite executives.

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