Growth Product Manager

Job Description

Well, hello there 👋Screencastify is a leading technology company dedicated to improving communication and learning outcomes with video. We have established ourselves as a leader in the K-12 education sector in the United States and we are critical in helping scale a teacher and improve student outcomes. We are also actively expanding into new and exciting markets outside of K-12 including bringing our tested solution into companies and organizations.

Screencastify is used by over 15M people today and is seeking an entrepreneurial and results-oriented Growth Product Manager to join our Squad and help us continue down the path to growth!About this roleWhat started as the simplest and most reliable screen recorder in the world, with millions of users, is now a multi-product, AI-first platform. We are investing deeply in our individual (B2C) business to unlock our next chapter of growth. As our Growth Product Manager, you will own the entire revenue journey from free sign-ups to paid self-serve upgrades.

This role exists to turn product usage into product revenue through testing, iteration, and obsession with what motivates users to take the next step. You will develop and execute a roadmap of experiments across onboarding, trial experiences, pricing, paywalls, messaging, viral workflows, PLG funnels, and feature packaging.

You’ll work closely with Engineering, Design, Marketing, Data, and Customer Success to understand user behavior, reduce friction, and continually improve conversion outcomes. This is a hands-on, high-impact role for someone who:Thrives in fast-paced, hypothesis-driven environmentsLoves using data to make decisions and uncover growth leversLives and breathes A/B testing, activation metrics, and paywall scienceUnderstands the psychology of self-serve SaaS and user monetizationWe have millions of active users, massive inbound demand, and an expanding suite of powerful features — which means the opportunity is real, immediate, and measurable. If you are motivated by owning a revenue number, running experiments weekly, and proving impact through results, this role is for you.

Why is this role special?You get to have a massive impact and own your success. You will be responsible for an ARR goal for individual upgrades along with key metrics that drive monetization.

You get a front row seat to our expansion efforts into new verticals. You will play a critical role on a team with a lot of growth opportunities ahead.

Join us and be a critical part of our growth story. We’re bootstrapped, profitable, and support tens of millions of users, which gives us a huge green field to work with. You’ll join at the perfect time to shape how we grow from here.

What you’ll do:Own B2C revenue and lifecycle conversion metrics: You are accountable for individual ARR growth, from first touch through upgrade and retention. Build and execute our Growth Roadmap: Identify, prioritize, and deliver high-impact opportunities that drive sign-ups, activation, and upgrades. Operate with a PLG mindset to turn product usage into product revenue.

Optimize self-serve purchasing: Simplify checkout flows, reduce friction in billing and payment, and increase average revenue per account through smarter packaging, upsells, and seat expansion. Measure and improve core lifecycle KPIs: Sign-ups, activation rate, feature adoption, referrals, upgrade rate, win-back, and ARR. Design upgrade paths that convert: Identify key upgrade triggers within the user journey and refine the value narrative between free and paid plans, including feature gating and paywall strategy.

Own product messaging for growth: Craft targeted in-product messaging, paywall copy, onboarding nudges, and lifecycle email sequences that educate, inspire action, and convert free users to paid. Run data-driven promotions and pricing tests: Design offers, discounts, bundles, and price experiments based on user behavior, willingness to pay, market insights, and seasonality. Experiment relentlessly: Build a consistent testing engine across funnels, channels, and touch-points.

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