(Junior) Data Analyst Geomarketing

Job Description

The purpose of the role is to manage a substantial amount of data, perform data preparation, statistical analysis and quality checks to update the GfK Geomarketing regional market data product portfolio and visualize regional data. GfK GeoMarketing provides regional data such as purchasing power or other socio-demographic data on granular level.

You will:

• Prepare data, perform statistical evaluations and quality checks
• Run data analysis and statistical modellings (in the statistical software R) for calculate purchasing power or other socio-demographic data
• Create thematic maps with GIS
• Research international regional data and explore new data sources
• Update the research database, systematically check for terms of use and document the quality of the data
• Document, support and optimize internal workflows

You have:

• University degree in Geography, Statistics, Economics or Social Sciences any other related areа (preferably with an emphasis on statistics and data analysis)
• Interest in location-related topics, geomarketing and market research as well as economics and macro-economics
• Interest in learning (geo-)statistics with corresponding software R
• Knowledge of statistics
• Experience in R (must) and willing to learn the processing of geodata in R
• Experience with spatial data analysis and/or GIS software – (e.g. QGIS) will be considered as an advantage
• High affinity for numbers and data
• Strong analytical thinking skills
• Independent, accurate and structured way of working
• Distinct ability to work in a virtual team
• Very good knowledge of English (B2 – C1), additional languages are a plus

Benefits:

• Use the latest digital technologies.
• Ongoing trainings to support your development.
• Opportunities for personal and professional growth.
• Competitive remuneration and bonus scheme linked to individual performance and company results.
• Flexible working hours and hybrid working model combining working from home with fixed office collaboration days on a weekly basis
• 3 additional non-working days annually.
• Food vouchers
• Health insurance
• Discount program with external vendors
• Multisport card
• Eco friendly travelers are welcome to the office – parking places for bikers and free card for public transportation are available to all employees
• Last but not least – GfK Sofia office is located close to the city centre and easily accessible from any point by public transportation – 47A Tsarisgradsko Shose Blvd

All documents will be treated in the strictest confidentiality.

Only short-listed candidates will be invited for an interview.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion