Manager – Marketing Analytics

Digital Marketing @Dream11 Our focus is on building highly scalable marketing campaigns that will attract crores of sports fans to play fantasy sports on Dream11. Our team conceptualises and executes campaigns and is responsible for the entire process including ideation, media planning, communication, creatives, the complete conversion funnel and optimisation. We use tools like Google Analytics, AppsFlyer, GTM, Firebase and Looker and continuously run A/B tests to optimise our campaigns and bring in more ROI.

Your Role:

• Own marketing measurement – strong data skill set on media landscaping, MMPs, cloud infra & programming language
• Working with product, data science & engineering teams to solve new customer problems
• Generating data-based insights that help to launch impactful and effective marketing and user acquisition campaigns
• Run measurement modelling and experiments to drive value across customer retention journey
• Use your deep understanding of ad-tech to improve advertising efficacy

Qualifiers:

• 4-6 years of marketing analytics experience at a B2C company/consultancy
• Proven experience in SQL, R | Python in a large and complex data environment
• Experience with marketing projects like Media Mix Modelling (MMM), Multi Touch Attribution Modelling, Conversion Lift, LTV prediction, time series forecasting etc
• Experience with AWS and GCS cloud services like BigQuery, Redshift, Athena or Spark
• Experience in analyzing big data from different sources like Google Ads, Google Analytics, Display and Video 360, Appsflyer, and Ads Data Hub
• Knowledge of how product onboarding journeys at B2C companies

About Dream Sports:
Dream Sports is India’s leading sports technology company with 250 million users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’.
Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
For more information: https://dreamsports.group/
Dream11 is the world’s largest fantasy sports platform with 220 million users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football & baseball, on it.
Dream11 is the flagship brand of Dream Sports, India’s leading Sports Technology company and has partnerships with several national & international sports bodies and cricketers.