Market Research Analyst

POSITION TYPE: Full Time (W2)

LOCATION: Plano, TX

ABOUT
WorldLink:

WorldLink
is a rapidly growing information technology company at
the forefront of the tech transformation. From custom
software development to cloud hosting, from big data
to cognitive computing, we help companies harness
and leverage today’s most cutting-edge digital
technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to
dream and do. These are just a few words that describe
what life is like at WorldLink. We embrace a culture of
experimentation and constantly strive for improvement and
learning.

We take
pride in our employees and their future with continued
growth and career advancement. We put TEAM first. We are a
competitive group that like to win. We’re grounded by
humility and driven by ambition. We’re passionate, and
we love tough problems and new challenges. You don’t
hear a lot of “I don’t know how” or “I
can’t” at WorldLink. If you are passionate about
what you do and having fun while doing it; tired of rigid
and strict work environments and would like to work in a
non-bureaucratic startup cultural environment, WorldLink may
be the place for you.

For more
information about our craft, visit

https://worldlink-us.com
.

WHO
we’re looking for:

We are
looking for a Market Research Analyst who will be responsible for performing quantitative and qualitative research into consumers, competitors, and the marketplace.

Role
and Responsibilities:

• Create reports, presentations, and action items based on collected data.
• Analyze data from numerous sources to identify market trends and consumer demographics.
• Strategize how best to allocate resources to improve marketing campaigns and sales.
• Evaluate market data using software and statistical techniques.
• Understand business objectives and design polls or surveys to gain insights into prospective customers’ preferences.
• Conduct in-depth market research and share insights with the marketing and sales teams on a regular basis.
• Review and interpret large data sets and organize them into spreadsheets, charts, and graphs.
• Present data findings and insights during company-wide meetings.
• Study consumer behaviors and attitudes and write up predictions for future sales trends.
• Consolidate data findings into reports to share with stakeholders.
• Stay up to date on market trends, consumer and product research, and industry best practices.

Required Experience and Education:

• 5-7 years related experience required.
• Bachelor’s Degree required.
• Exceptional analytical and strategic thinking abilities.
• Great capacity to understand and relay complex data across industries.
• Comprehensive knowledge of statistics and experience with statistical technologies such as Python, SQL, R, and SAS.
• Experience with data analysis and forecasting with R (and/or) SAS.
• Experience working as a market research analyst or in a similar role.
• Knowledge of data warehousing and mining
• Familiarity using customer relationship management software such as Salesforce.

Necessary Skills and Attributes:

• Self-motivated
  individual with the ability to thrive in a team-based or
  independent environment.

• Detail-oriented with strong
  organization skills.
• Ability to work in a
  fast-paced environment.
• Limited supervision
  and the exercise of discretion.
• Advanced computer literacy skills and a facility with search engines and web analytics.
• Microsoft Office (PowerPoint, Excel)
• Good Excel skills required – Excel functions are a plus.
• Superb ability to multitask.
• Excellent written and verbal communication skills.
• Demonstrated success predicting market trends.
• Insatiable curiosity for digging into data and gaining market insights.
• Passion for statistical research and analysis.

Physical Demands:

The
physical demands described here are representative of
those that must be met by contract employee to
successfully perform the essential functions of this
job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.

While
performing the duties of this job, the contract employee is
occasionally required to stand, clean, crawl, kneel, sit,
sort, hold, squat, stoop, stand, twist the body, walk, use
hands to finger, handle, or feel objects, tools or
controls, reach with hands and arms, climb stairs or ladders
and scaffolding, talk or hear, and lift up to 20 pounds.
Specific vision abilities required by the job include
ability to distinguish the nature of objects by using the
eye. Operate a computer keyboard and view a video display
terminal between 50% – 95% of work time, including prolonged
periods of time. Requires considerable (90%+) work utilizing
high visual acuity/detail, numeric/character distinction, and
moderate hand/finger dexterity.

Performs
work under time schedules and stress which are normally
periodic or cyclical, including time sensitive deadlines,
intellectual challenge, some language barriers, and project
management deadlines. May require working additional time
beyond normal schedule and periodic travel.

WHAT
we’ll bring:

During
your interview process, our team can fill you in on all the
details of our industry-competitive benefits and career
development opportunities. A few highlights
include:

• Medical
  Plans
• Dental
  Plans
• Vision Plan
• Life &
  Accidental Death & Dismemberment
• Short-Term
  Disability
• Long-Term Disability
• Critical Illness/ Accident/ Hospital Indemnity/ Identity
  Theft Protection
• 401(k)
  

WHAT
you should know:

Our
success begins and ends with our people. We embrace
diverse perspectives and value unique human
experiences. WorldLink is an Equal Employment
Opportunity and Affirmative Action employer. All employment
at WorldLink is decided on the basis of
qualifications, merit, and business need. We endeavor
to continue our footprint as a diverse organization by
highlighting opportunities for all people.  WorldLink
considers applicants for all positions without regard to
race, color, religion or belief, sex, (including pregnancy and
gender identity), age, national origin, political affiliation,
citizenship status, marital status, military/veteran status,
genetic information, sexual orientation, gender identity,
physical or mental disability or any other characteristic
protected by applicable laws. People with disabilities who need
assistance with any part of the application process should
contact us.

This
job description is designed to cover the main responsibilities
and duties of the role but is not designed to be a
comprehensive list of all.