Marketing Campaign Data Analyst, Visa Managed Services AUNZSP (12-month Fixed Term Contract)

Company Description

As the world’s leader in digital payments technology, Visa’s mission is to connect the world through the most creative, reliable and secure payment network – enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You’re an Individual. We’re the team for you. Together, let’s transform the way the world pays.

Job Description

Team Summary

Managed Services is part of Visa’s consultancy division, serving Visa’s clients (including card issuers, acquirers, and merchants) and solving their strategic problems focused on improving performance and profitability.

In Australia, New Zealand and the South Pacific, Managed Services lead the efforts to help our clients deliver, execute and implement strategic projects. Our team champions a solution-first mindset and Human Centric Design methodologies to design and deploy leading class customer engagement and portfolio optimisation solutions for our clients. We deliver on objectives from a shared value agenda, effectively becoming the trusted delivery team for our clients and partners. Managed Services is a fast-growing area of the Visa business where our people are the product – and the priority.

What a Campaign Data Analyst does at Visa:

As the Campaign Data Analyst you will provide insights to support the full lifecycle of customer marketing design, creation, and delivery. You will work closely with the Delivery Lead, Marketing Manager and other Analysts to support the delivery of key lifecycle management campaigns for one of our key issuing clients. Your role will be to provide analytics, using visualisation and actionable insights to help acquire and retain sticky main bank customers. 

In this role you will also:

• Explore our clients’ data infrastructure and systems, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
• Enable campaign execution stages from data segmentation to CRM execution via Unica (essential)
• Summarise analysis on customer needs, product positioning, campaign performance and market trends in actionable and engaging business updates
• Bring to life key marketing insights to drive account penetration and upsell motions to improve engagement and retention
• Understand and communicate what drives performance and opportunities for marketing messaging
• Collaborate with marketing to create data-driven campaigns that optimise prospects conversion
• Build feedback loops to highlight knowledge gaps and drive future analysis and research

• Document processes, key learnings and best practices in artefacts that can be reused across the client’s business.

Why this is important to Visa

This role will support a strategic and multi-dimensional client in Australia as a member of a new and growing team at Visa. This role will help to build the Visa Managed Services business in market, a scaling space that is in high demand from our clients.

If you are a trailblazer willing to challenge the status quo, this is the role for you. We need a analyst willing to expand their skillset and develop muscle for designing and delivering insights for our client.

Key competencies

• Solution-mind set: Applying creative problem-solving techniques and championing a client-first approach to customer insights when opportunities and challenges arise to meet specific business objectives
• Active Contributor to Team Success: Actively participating as a member of a team to move the team toward the completion of goals. Makes suggestions for achieving team goals or performing team functions; provides necessary assistance to remove obstacles to help the team accomplish its goals
• Business Translator: Translates complex data challenges into well-defined insights, showcasing the impacts of marketing campaigns and enable the effective use of customer targeting. Ability to ‘think like a customer’ and show empathy to their experience is essential
• High-Impact Communication: Clearly and succinctly conveying information and ideas to individuals and groups in a variety of situations; communicating in a focused and compelling way that drives others’ thoughts and actions
• Building Strategic Work Relationships: Developing and using collaborative relationships to achieve work goals. Uses good interpersonal relationships by helping people feel valued, appreciated, and included in discussions (enhances self-esteem, empathizes, involves, discloses, supports).

Qualifications

• 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
• Proficiency in SQL is required
• Experience in data visualisation is required, PowerBI is highly preferred
• Experience in other query language (e.g., SAS or Python) highly regarded
• Advanced skills in Excel and PowerPoint and the ability to effectively communicate a story through data (visualisations, story-telling)
• Good communication skills
• Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
• Proactive self-starter, always on learner, team player and able to work in a virtual environment
• An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly
• Autonomy in managing stakeholders
• Knowledge of the Unica marketing automation platform tool is essential.

Projects you will be a part of:

This role will play a critical role in helping to build Visa Managed Services arm in market, a scaling space that is in high demand from our clients. This role will support the establishment of best practice to embed marketing and customer insights delivery as long-term role for Visa Australia and New Zealand for our clients.

Additional Information

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.