Marketing Data Analysis Consultant – Financial Services

Job Description

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Visit us at: www. accenture. com/song The Role: The Marketing Data Analysis Consultant is a key contributor within the marketing data & AI team, responsible for supporting the development of campaign measurement strategies, executing performance reporting, and delivering actionable insights. This role brings marketing analytics expertise to ensure the organization leverages the right data, metrics, and analytical approaches to evaluate performance and drive incremental business impact.

The ideal candidate is an analytical problem-solver with strong communication skills who can work collaboratively across teams and translate complex data into clear, meaningful insights. Key Responsibilities: Campaign Measurement & Performance Analytics Support the development and refinement of measurement frameworks for marketing campaigns across channels Aggregate, analyze, and interpret campaign performance data to identify trends, optimization opportunities, and performance drivers Maintain consistent metric, definitions, calculations methodologies, and data lineage across reporting outputs Assist in evaluating attribution methodologies and ensuring alignment with client objectives and industry best practices Reporting & Insights Delivery Develop dashboards, scorecards, and recurring reports that clearly communicate marketing performance Conduct deep-dive analyses to uncover insights related to channel performance, audience behavior, and tactic efficiency Evaluate media performance across traditional and digital channels, including impressions, cost metrics, and channel-level effectiveness.

Work with digital media platform data (Google, Meta, DSPs) to derive awareness, engagement, and conversion insights. Support the creation of executive-ready presentations and insights for marketing, business, and technical stakeholders Data Review, Quality & Governance Evaluate and document data sources used for campaign measurement and performance analytics Partner with activation and engineering teams to identify data gaps and ensure data completeness, accuracy, and relevance Apply data quality standards, governance practices, taxonomy management, and metric consistency Cross-functional Analytics Support Collaborate with teams across Song (media, creative, customer experience, commerce & technology) to support integrated analytics solutions Identify opportunities to apply analytics to broader offerings such as content optimization, journey analysis, and experience design Collaborate with cross-functional SMEs to support analytical approaches delivering end-to-end client outcomes Basic Qualifications 3+ years of experience in marketing data analytics, campaign measurement, and attribution, as well as experience with consumer and digital data domains. This experience should include: Expertise in data discovery and assessment methodologies.

Strong proficiency in identifying, integrating, and validating diverse data sources. Ability to baseline and benchmark key metrics, identify gaps, and recommend improvements. Experience documenting requirements and writing user stories for analytics and data products.

Knowledge of data governance, taxonomy, and quality standards. Familiarity with high-level data engineering concepts: data lake, data tables, metrics, dimension.

1+ year of experience supporting Financial Services clients. #LI-NA-FY25 Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.

We accept applications on an on-going basis and there is no fixed deadline to apply. Information on benefits is here. Role Location Annual Salary Range California $63,800 to $205,800 Cleveland $59,100 to $164,600 Colorado $63,800 to $177,800 District of Columbia $68,000 to $189,300 Illinois $59,100 to $177,800 Maryland $63,800 to $177,800 Massachusetts $63,800 to $189,300 Minnesota $63,800 to $177,800 New York/New Jersey $59,100 to $205,800 Washington $68,000 to $189,300 About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.

We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.

Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.

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