Marketing Data Analyst

What We Are Looking For

Baylor University is seeking an Marketing Data Analyst to support the mission and vision of Baylor University within the Division of Marketing and Communications by specializing in higher education market research, will play a crucial role in analyzing and interpreting complex data related to university comparisons, market research, analyzing trends within marketing, branding and social media, and other key metrics within the higher education sector. The role involves working with large datasets to support data-driven decision-making, competitive positioning, market opportunities and strategic planning at the institutional level within the Division of Marketing and Communications. The candidate will make strategic recommendations to divisional leadership based on research findings.

A Bachelor’s Degree and three years of relevant work experience is required. A Master’s Degree and five years of experience is preferred.

Applicants must be currently authorized to work in the United States on a full-time basis.

What You Will Do

• Collect, clean, and organize large datasets from various sources, including surveys, and external databases and secondary research
• Ensure data integrity and accuracy by performing regular data quality checks
• Analyze data related to competitors, market trends, and other relevant metrics
• Develop and maintain dashboards and reports that provide insights into key performance indicators (KPIs) for stakeholders
• Use statistical software and tools to perform data analysis and create visualizations
• Work closely with marketing colleagues, administration, and other stakeholders to identify data needs and provide analytical support for strategic marketing and branding initiatives
• Interpret and present data findings to non-technical audiences, making recommendations based on data insights
• Stay updated with the latest trends and best practices in marketing, branding and social media
• Identify opportunities for process improvement and implement innovative solutions to enhance institutional market positioning
• Other duties as assigned by the vice president of marketing and communications and chief marketing officer
• Perform all other duties as assigned to support Baylor’s mission
• Ability to comply with University policies
• Maintain regular and punctual attendance

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus.  To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds.  Also, explore our great hometown of Waco and the many opportunities to engage locally.  If you are new to Central Texas, This is Waco!

Baylor University is a private not-for-profit university affiliated with the Baptist General Convention of Texas. As an Affirmative Action/Equal Opportunity employer, Baylor is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor’s commitment to equal opportunity and respect of others does not undermine the validity and effect of the constitutional and statutory protections for its religious liberty, including, without limitation, the religious organization exemption under Title VII of the Civil Rights Act of 1964, the religious exemption to Title IX of the Education Amendments of 1972, and the Free Exercise Clause of the First Amendment to the United States Constitution, among others.  Baylor encourages women, minorities, veterans, and individuals with disabilities to apply. EEO/M/F/Vets/Disabled