Marketing Data Analyst

As an Events Data Analyst, you will be responsible for:

Project management experience to develop and manage plans with precision, keeping deliverables on track and stakeholders engaged:

• competitive analysis
• create and monitor rules & landing page & promotion
• monitor daily participants’ data
• manage promotion plan daily & weekly & monthly
• summarise data – weekly & monthly
• communicate the landing page user experience with relevant teams

Assist with the development of targeted marketing campaigns based on clients’ profiles:

• performance tracking and data collection
• webinar leads follow-up from sales
• generate feedback from sales for all events
• analyse campaign performances and marketing activities

Data analysis and prepare reports:

• monthly data request/analyse
• monthly report/EDM/social media (events related)

Ability to assist and create company materials.

• company presentations.
• flyers/banners/backdrops
• video creation and updating

Requirements

• 3+ years’ experience in data analysis and insights.
• Ideally, a background in Finance.
• Understanding of data analysis tools and marketing principles.
• High attention to detail, with the ability to interpret and scrutinize data.
• Ability to interpret data and inform business decisions.
• Strong PowerPoint and Excel skills with the ability to undertake pivot tables and VLOOKUP.