Marketing Data Analyst

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

YOUR FUTURE ROLE      
  

• Explore data from different sources to provide insights to marketing leaders to support decision making. 

• Deliver insights on contacts engagement, pipeline health, demand generation strategies, areas of opportunity, potential risks, and suggested actions to address challenges and optimize performance. 

• Monitor and report on key metrics from the end-to-end funnel across marketing tactics, regions, segments and products. This includes recommendations to enhance digital experience as increase conversion rates. 

• Work with marketing analysts and marketing operations to refine, evolve and build out new analytics strategies, models, reports, and executive dashboards/scorecards to provide transparency into the business performance. 

• Build on your pre-existing analytics technical skills, becoming a hands-on expert with tools such as MSIGHTS, Marketo, Adobe Analytics, SAP Analytics Cloud and Excel.  

• Leverage analytics to form recommendations that help provide best-in-class digital experiences and increase conversion rates. 

• Embrace a data-driven approach to turn data into insights to drive results. 

• Develop expertise in delivering performance insights across all seniority levels within Corporate Marketing. 

YOUR PROFILE         

• Data-driven results-oriented marketer. 

• Relevant work experience in marketing and analytics. 

• Experience in presenting insights from diverse data sources 

• Ability to work cross-functionally with Marketers, Operations, Tech, Analytics, and other key teams beyond one’s reporting line. 

• Experience with the following analytics tools: SAP Analytics Cloud, Microsoft Excel, and Adobe Analytics 

• Experience with HANA and basic SQL knowledge is preferred.  

• Demonstrate an understanding of data visualization best practices, knowing which visualization to apply based on the dataset, the objective, the required analysis, and the audience it relates to. 

• Understand the SAP Marketing strategy, including the end-to-end funnel process. A good baseline understanding of Interactions, MAQLs, MQLs, and SALs.  

• Demonstrate proactive behavior by undertaking training opportunities and being curious about learning often new concepts and skills. You may be asked to share examples of relevant analytics training that you have consumed in the past 12 months 

 
ABOUT THE TEAM  
  

The A&O Team in MarTech and Analytics Services focuses on creating a data-driven culture within corporate Marketing. This team is responsible for various analytics, insights, and optimization requirements across corporate marketing 

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 45,300 – 99,700 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 387715  | Work Area: Marketing  | Expected Travel: 0 – 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid