Product Marketing Manager, Experiment

Job Description

Amplitude is the leading AI analytics platform, helping over 4,300 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories by G2, Amplitude is the best-in-class solution for product, data, and marketing teams.

Learn more at amplitude. com. As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About the Role & TeamWe’re looking for a Product Marketing Manager to help drive go-to-market strategy and execution for our experimentation products at Amplitude. This is a high-impact role that sits at the intersection of product, sales, and marketing—perfect for a strategic and creative solutions marketer who thrives in a fast-paced, collaborative environment. In this role, you’ll partner with cross-functional leaders to define positioning, launch new innovations, and drive customer adoption across our expanding product portfolio of experimentation products.

As a Product Marketing Manager, you will:Develop and own product-level messaging and positioning across products, key personas and use cases. Create and maintain high-impact content and sales enablement assets (e. g.

, pitch decks, one-pagers, case studies) to support GTM efforts. Partner cross-functionally with product, sales, customer success, and demand gen to align GTM with market needs and buyer journeys.

Drive integrated launches and campaigns to maximize impact and drive land and expand. Analyze customer insights, product usage data, and market trends to inform solution development and positioning strategy. Enable sales and partner teams with clear value propositions, competitive differentiation, and use-case-specific messaging.

Continuously measure and optimize the effectiveness of solution marketing programs based on pipeline impact, adoption, and field feedback. Minimum Qualifications:5+ years of product marketing experience in B2B SaaS, preferably in growth-stage or multi-product environments. Proven success in product marketing or similar product marketing role in scaling adoption with enterprise customers.

Experience with experimentation products (AB testing, feature experimentation or feature flags) a plus. Strong storytelling skills and ability to translate technical concepts into compelling messaging. Experience working closely with product, demand gen, brand and sales teams.

Skilled in customer research, market segmentation, and competitive intelligence. Adept at building sales tools and working with enablement teams. Excellent project management and cross-functional leadership abilities.

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