Senior Analyst, Data and Analysis

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

Senior Analyst, Data & Analysis

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients.  We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Senior Analyst – someone who can analyze massive data sets, make insightful cross-channel recommendations, and communicate strategic ideas to clients. Sound like you? Read on.

As a Senior Analyst, you’ll build the strategic and tactical foundation for data-driven marketing efforts.  You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

• Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
• Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
• Communicating with clients regularly on scheduled deliverables and ad-hoc requests
• Collaborating with internal teams and external partners to drive success for client’s business goals
• Lead the implementation, integration, and ongoing management of Datorama, a data visualization and reporting tool, and IAS (Integral Ad Science), a digital ad verification solution.
• Manage and optimize processes for data intake, validation, and communication with global teams
• Work with internal and external teams regularly to identify and address potential ad quality issues before they become problems
• Global SME for Taxonomy, Datorama, IAS responsible for answering questions from local and regional teams and providing regular training

Qualifications

• 3-5 years of experience in analytics or strategy
• A four-year college degree
• Passion for digital marketing and emerging trends in the digital landscape
• Experience communicating with internal and external stakeholders at a variety of levels
• Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
• Comfortable in a fast-paced and deadline-driven environment
• 1-2 years of experience in Datorama and IAS
• Understanding of media data models & various platform integration (GCM, Meta, offline, vendor data, etc.)
• Strong knowledge of data gathering and cleansing techniques
• Motivation to research, troubleshoot and problem solve data discrepancies and ideate solutions

Got what it takes? We’d love to hear from you.

Additional Information

Digitas is an equal opportunity employer.

“Compensation Range: $70,000 – $105,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 7/18/2024.