Senior Analyst, Data Science

Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

The Senior Analyst, Data Science brings advanced analytical skills and data expertise to the organization, enabling Mediahub to leverage data-driven insights, optimize campaign performance, measure ROI, understand the target audience, and help clients stay ahead of industry trends. The Sr. Analyst will be responsible for leading quantitative model development and refreshment, synthesizing insights from modeling, and providing optimization recommendations across several client engagements. This role will be exposed to offline and online advertising, consumer insights, survey analysis, and market/audience segmentation.

Responsibilities

• Work efficiently with clients and analytics partners to define, extract, and synthesize available data and share results and insight with Mediahub team members.
• Maintain and upgrade existing predictive models to evaluate media efficacy and effectiveness, willing to develop new models to help answer business questions.
• Glean actionable insights to support in-market campaign optimization.
• Perform statistical analysis of primary and syndicated research, media spend and allocation, and business performance data.
• Support proactive “what-if” analysis and guide marketing and advertising decision-making.
• Analyze scenarios to assess the before/after impacts of target market selection, media choice and allocation on client’s business performance.
• Package and present analytical findings and communicate (both written and verbal) complex concepts to Sr. Client teams and internal teams.
• Contribute to the specifications and design of models, including mentoring analysts on appropriate tools and techniques for given situations.

Required Skills & Experience

• Must have advanced knowledge and application of data extraction and statistical software such as SAS, R, Python, SQL, Microsoft Excel, and/ or others.
• Must be able to provide high-quality analytical skills under tight, constantly shifting deadlines.
• Mediahub does not require candidates to have a college degree

Desired Skills & Experience

• Master’s degree in Math, Statistics, Economics, Business, Marketing, or other quantitative discipline preferred
• 1-3 years of work experience in a professional services environment: management consulting, market research, advertising, statistical modeling or interactive/technology consulting.
• 1-3 years of advanced statistical analysis in a marketing/advertising environment, including but not limited to cluster analysis, media mix modeling and optimization, predictive analytics, and experimental design.
• Familiarity with statistical modeling, direct/ digital marketing test designs, and audience segmentation.
• Attention to detail and time management to deliver high quality work for multiple projects across several client engagements while meeting deadlines.
• Balances desire for quantitative rigor with realities of inconsistent business data.
• Must be able to provide high-quality analytical skills under tight, constantly shifting deadlines

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

Salary Range$90,000—$110,000 USD