Senior Data Analyst, Analytics

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.  As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

About Publicis Media: 
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide. 

Job Description

What does Zenith Analytics do?

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

What does a successful Senior Analyst look like?

We don’t all look the same, and we don’t expect you to, either. But a successful Senior Analyst should share our passion for emerging tech and media, bring a data-driven approach to decision-making, determine a point of view and shares it in a positive way, gear up for a challenge, and always crave to learn more and improve. We are looking for prior experience in media analytics, especially digital media, but isn’t necessarily a requirement. At least 2-3 years of prior professional experience is highly desired.

What does a Senior Analyst do day-to-day?

The Analysts form the foundation of the Analytics team, pulling and arranging data from a multitude of sources to feed business-improving insights and putting it all together into presentations that bring the story home to our clients.

Like Analysts, Senior Analysts pull and arrange data, but also play a pivotal role in mentoring Analysts. As more experienced analysts and project managers, Senior Analysts also mentor Analysts in best practices for working with data, communicating with internal teams, and designing basic data strategies on the campaign level. Senior Analysts work closely with a Manager to help execute the broader vision for the account.

About Zenith:

At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors.  Our focus on ROI ensures that clients’ budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome.  We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. 

Above all, we know that ideas and imaginative solutions are vital to make our clients’ brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

Qualifications

• Minimum 2 years of relevant experience
• Extensive experience working with Microsoft Office (PPT, Excel, Word)
• Knowledge with at least one of the following ad technologies: third party ad serving, rich media ad serving, site-side tracking technologies: DoubleClick (standard and rich media), Omniture, Webtrends, Google Analytics
• Knowledge of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social, CRM
• Ability to derive insight from observation which aligns with campaign objectives
• Ability to communicate complex ideas to internal clients
• Demonstrated strong project management skills
• Bachelor’s Degree in a related field
• Advanced Excel skills (Able to work with complex Excel formulas)
• Knowledge of Business Intelligence tools (Tableau, QlikView) and relational databases (SQL Server, MS Access, Oracle)
• Knowledge in any of the following areas: Programmatic (DMP, DSP, SSP), Cross-Device Measurement, Attribution Modelling
• Experience with third-party research partners such as Nielsen, comScore, Millward Brown Digital, GfK, or Research Now

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $85,000 – $90,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application deadline for this job posting will be 6/29/2024

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