Senior Data Analyst (Hybrid Role)

Job Description

The Product Management team is at core part of Epsilon Corporation, responsible for data acquisition initiatives within the company. We continuously explore new sources and innovative ideas to enhance business performance.

As a Product Data Analyst on our team, your primary focus will be on enhancing data quality, extracting valuable insights, and presenting data-driven findings to members from diverse teams. To accomplish this, you will utilize various software and databases across Epsilon to extract, analyze, and interpret data using statistical tools and techniques, and subsequently report on business performance.

Independent role reporting to Senior Director, Product Management.

Hybrid role: 1 day per week (Wednesday) in office in downtown Toronto and remote the rest of the week.

Responsibility

• Ongoing, detailed analysis of Shopper’s Voice US and Canadian consumer databases, data acquisition sources, consumer profiles, and specific data variables to monitor data quality, consistency, and performance.
• Track and report consumer acquisition results and expenditures and how it compares to plan numbers and past quarters or years.
• Validate data quality of new data sources.
• Analyze and report by data source ongoing US and Canada data quality benchmarks for the Shopper’s Voice data.

• Report consumer acquisition quantities and contribute to the annual data acquisition forecasting.

• Analyze and report on survey response data for contradictions, abnormal answer patterns, and duration.
• Forecast and analyze postal and email universes by using time-series models.
• Build and maintain Tableau dashboard, using storytelling to share digital platform data driven insights to stakeholders from different teams.
• Work together with the Consumer Insights team to translate business requests into programming code and generate the necessary results to meet the desired business goals.
• Create reports that monitor campaign metrics and KPIs, such as open rates and click rates, in order to evaluate the performance of the email products.
• Communicate to key cross-functional team any issues, findings, and recommendations both in writing and presentations.
• Integrate raw data from diverse sources, clean the data, and provide valuable insights and actionable recommendations as needed, i.e., compare raw census data with Shopper’s Voice data.
• Review data report processes and recommend where efficiencies can be achieved.
• Manage reporting requirements in collaboration with Data Engineering and Application Engineering teams.

Knowledge/Skills

• Post-secondary degree – statistical analysis specialty required.
• Excellent logical thinking abilities, critical thinking, attention to detail.
• Knowledge of data mining techniques and procedures and knowing when their use is appropriate.
• Able to work independently, manage priorities and meet deadlines.
• Minimum 3 years of experience using SAS, or other statistical packages for analyzing large datasets – SAS will be used.

• 2 years of experience working with data in Python, including handling, manipulating, analyzing data, basic modeling, and visualization skills 
• Minimum 1 year of experience using Business Intelligence tool Tableau to ingest data and create interactive dashboards.
• High proficiency in Excel and PowerPoint
• Basic knowledge in SQL, both in SQL server and SAS SQL.
• Working knowledge of UNIX, an asset.
• Google Analytics, Hadoop experience, an asset.
• Digital, direct marketing or CRM experience, an asset.
• Adept at queries, report writing and presentations.
• Ability to present complex information in an understandable and compelling manner.
• Strong communication and interpersonal skills

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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