Senior Digital Data Analyst

Job Summary:

Company: Live Nation Entertainment

Department: International Data Team

Location: Farringdon, London

Working Hours: Full time

Contract type: Fixed term maternity cover until May 2025

Role Description

An exciting opportunity to join the international data team at Live Nation Entertainment.

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Live Nation Concerts, Live Nation Media & Sponsorship and Ticketmaster.

This is a fixed term position helping deliver & improve data and analytics programs for Live Nation International business supporting marketing, digital advertising & business operations. You will help improve digital analytics, BI & data platforms solutions and be responsible for the adaptation of data tools and platforms across international markets. You will play a pivotal role in shaping data transformation initiatives supporting business stakeholders across Live Nation International markets  

What it’s like to work in the Team

You’ll be a part of the Live Nation’s international data team delivering data solutions and programs supporting business operations and stakeholders across markets in UK, EMEA and international regions. We are a diverse, flexible and collaborative team. The successful candidate contributes to our core values of driving data excellence and making data useful

What the role Involves

• Own and manage day to day operations of Google Analytics supporting business stakeholders with technical expertise, training and best practices.
• Partner with global digital and data teams to capture requirements and improve data quality across digital analytics and ad tech tools
• Deliver consumer insights and develop BI solutions supporting self-serve reporting leveraging Tableau, Looker and data warehouse.
• Support marketing and media teams with audience segmentation and insights utilising DMP, CDP and ad-tech tools
• Support data and tech teams in roll out of new tools, digital tracking and data programs in product, customer and privacy compliance
• Provide ad-hoc support to leadership team with reporting needs, consumer insights, design/delivery of data plans and initiatives

Who you are

Competencies / Skills / Knowledge / Experience

• Strong experience in Google analytics, GA4 or Adobe Analytics and similar is must
• Expertise and understanding of digital media and tracking solutions like GTM, Consent management, Ads serving tools or similar is a must
• Experience and hand-on expertise in developing dashboards and reports using Google Looker Studio, Tableau or similar tools
• Expertise in Ad Tech tools (e.g. DMP, DSP, SSP) and marketing tools (Salesforce, Social is highly desirable
• Working knowledge of Google Big query, similar data warehouses, customer data platforms would be advantageous
• Good understanding of data privacy regulations like GDPR and its impact on data collection would be advantageous.
• Hand on expertise with Excel, Google sheets
• Excellent communication and presentation skills
• Analytical skills and data-driven mindset, ability to articulate technical solutions to business stakeholders
• Proactive, highly motivated, curious and critical thinker

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and home life. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world, promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com

APPLICATION DEADLINE: Wednesday 24th April. We reserve the right to close applications at any time so encourage early application.

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