Senior Director, B2B Marketing Programs

Job Description

Our mission: to eliminate every barrier to mental health. At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers. We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more.

Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3 billion.

We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere. Spring Health is seeking a highly strategic and results-driven Senior Director of Marketing Programs to join our dynamic team. Reporting directly to the VP of B2B Growth Marketing, this role will play a crucial part in driving prospect and customer engagement and achievement of pipeline and revenue goals through customer-centric, modern marketing programs.

You and your team will develop and manage a portfolio of integrated marketing programs that drive measurable results in account penetration, contact and relationship progression and revenue acceleration. You’ll work closely with sales leadership, revenue operations, business development, product marketing, marketing operations, events and others to strategically plan and execute marketing programs aligned to the goals of the business. The ideal candidate is a passionate B2B marketer with successful marketing programs management experience, a natural and deep appreciation for campaign development and digital marketing, and is, by nature, very data-driven and able to regularly analyze program effectiveness to look for ways to optimize outcomes.

There is a strong preference for this position to be based in NYC and operate under a hybrid model, with three days per week in our HQ at 60 Madison Ave office. What you’ll do: Plan, organize and execute marketing programs to drive engagement, generate new business leads and grow existing business within our target accounts, including both one to many and one to few ABX programsLeverage predictive analytics and intent data tools and other leading edge martech to drive highly targeted prospects from lead to closeWork with content marketing and product marketing to align on core messaging and elevate the quality of execution along each step of the buyer journeyWork with digital teams to conduct A/B testing of messaging to improve response and conversion ratesForge strong partnerships with sales organization to ensure seamless execution of campaigns at the segment level, adapting strategies to segment nuancesLead, educate and coach sales and marketing teams on marketing campaign effortsManage the marketing programs budget and provide closed-loop communication about spending and planned allocationsEvaluate, select and manage outside vendors (e.

g. , technology partners, data providers, agencies) that may contribute to named-account marketingMeasurement, reporting and analytics: Report on program results including engagement, contacts, meetings and opportunities; ensure ROI is measured for all campaigns on an ongoing cadenceWhat success looks like:The right accounts are being targeted and showing stronger engagement week by week. Campaigns consistently generate qualified meetings and new opportunities.

Sales and BD teams feel supported and can see how marketing is helping them. Program results are reviewed often and used to make improvements quickly. Teams know who owns what and work together smoothly.

Pipeline goals are met or exceeded with reliable reporting on impact. Leadership has confidence in the plan, the process, and the results. What you’ll bring:Strategic, results-driven mindset with a proven ability to maintain successful relationships with sales and translate business needs to marketing programs and pipeline10-15+ years enterprise marketing experience in a role managing multi-channel marketing campaigns/programs with at least 5 years in ABX and people managementAbility to lead with a digital first mindset and leverage data-driven digital marketing technologies in demand creation and pipeline accelerationStrong SEM, paid social and 3rd party paid media expertiseCreative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideasDetail oriented with strong program management skills, balanced with the ability to think strategicallyExpertise in ABX best practices and martech landscapeMetrics driven with demonstrated analytical skillsStrong written and oral communication skillsThe target base salary range for this position is $199,090 – $248,860, and is part of a competitive total rewards package including stock options and benefits.

Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. Benefits provided by Spring Health:Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process.

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