Senior Insight Analyst – Digital Experience

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world. 

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. 

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.  

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you. 

Job Description

The Details 

• Support continuous optimisation of our digital experiences through insight, covering all aspects of the conversion funnel, including homepage and product pages as well as personalised content
• Production of regular reporting, benchmarking website/product performance and interpreting and presenting their content.
• Proactively brings new ideas to the table relating to business questions, analytics approaches and datasets
• Working closely with the Implementation team to plan and define tracking specifications required to be able to truly understand the effectiveness of site features and functionality.
• Champions an understanding of data and insight with stakeholders and business partners, ensuring teams are operating based on insight with appropriate direct access to data
• Champions a test and learn approach with stakeholders, helping to define testing roadmaps, structure tests, and draw insight and recommendations from results
• Supporting our culture by championing Diversity, Equity & Inclusion strategies. 

Qualifications

About You

• High level of familiarity with digital analytics and digital data collection.
• Experience with Adobe Analytics and SQL is preferred. 
• A strong track record in an Insight role, preferably within digital and/or experimentation
• High level of familiarity with digital analytics and digital data collection
• Highly numerate with a high standard of accuracy with data and commercial awareness of its usage
• Strong e-commerce knowledge
• A proactive and analytical approach and a passion for data and digital experience

Additional Information

BeneFITS’ 

• Employee discount (hello ASOS discount!) 

• ASOS Develops (personal development opportunities across the business) 

• Employee sample sales  

• Access to a huge range of LinkedIn learning materials 

• 25 days paid annual leave + an extra celebration day for a special moment 

• Discretionary bonus scheme  

• Private medical care scheme 

• Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits