Senior Manager, Global Consumer Experience & Content

Job Description

Senior Manager, Global Consumer Experience & Content Job Description You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. The Global Consumer Experience & Content Senior Manager is responsible for defining and driving the global strategy, best practices, and governance for all owned media channels, excluding paid media.

This role will lead the vision for our brands’ own content including websites and social media platforms, ensuring a consistent and elevated consumer experience across all markets while safeguarding governance, safety, and reputation. This includes setting global frameworks for content creation, influencer and creator partnerships to enable local market execution and scaling.

In this role, you will: Global Owned Media Strategy: Develop and own the global strategy for owned media channels, including websites, social media platforms, influencer programs, and content hubs. Ensure the strategy aligns with overarching global marketing objectives, brand messaging, and business goals. Consumer Experience & Connections: Partner with Segments and GSLs to develop Connections and Consumer Experience strategies, embedding industry-leading practices.

Oversee content governance to ensure consistency, compliance, and brand integrity. Drive innovation in content formats, including video, interactive experiences, and emerging channels. Social Media Leadership: Build and scale social first owned media capability, ensuring governance, safety, and brand reputation.

Develop social influencer and creator models to amplify brand reach and engagement. Establish measurement frameworks for social content performance and consumer sentiment.

Partner with markets to enable adoption of global content and social strategies. Provide toolkits, training, and best practices to accelerate capability building. Ensure seamless integration of content and social into sector campaigns and consumer journeys.

Web Experience Management (WEM): Lead Web Experience Management: Partner with DTS and Global/ Segment teams to deliver the strategy for managing brand websites and delivering personalised, high-quality digital experiences. Drive consistency and governance globally to drive scalability and best-in-class performance across brand. com sites.

Drive migration and optimization of websites to the global Digital Experience Platform (DXP), ensuring compliance, security, and futureproofing for AI-driven experiences. Additional Responsibilities: Monitor emerging trends in social, content, and consumer experience to inform strategy. Manage agency and platform partnerships for content creation and social activation.

Drive compliance with data privacy, safety, and brand standards across all consumer touchpoints. About Us Huggies®. Kleenex®.

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