Senior Product Adoption Strategist (Shopping)

Job Description

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about.

With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc. com. Location: NYCWe’re assembling a collaborative team of individuals to drive Reddit Ads product adoption within our Global Sales organization and with advertisers.

The Product Adoption team’s mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth. We are looking for our next team member who can help us to innovate and scale across our major adoption programs.

In this role, you will be responsible for scaling Shopping product adoption across Large Customer Sales and Mid-Market advertisers worldwide. You will partner with Sales to pitch, onboard, activate, and grow advertisers on our Shopping product solutions and activate high-priority business opportunities. building global ads product adoption programs for advertisers and agencies.

Your close partners will also include Product, PMM, Strategy & Ops, Enablement, and Marketing Science. You will drive the activation of our Shopping ads products to meet our customers’ performance goals. You will work directly with account teams and advertisers to pitch, onboard, and activate across our Shopping solutions.

Additionally, you will advocate for advertiser Shopping product needs, opportunities, and gaps within Reddit’s R&D organization. Why Join Reddit’s Product Adoption Team?

Innovative Environment: Be part of a newly reimagined team at one of the most dynamic platforms worldwide, contributing to groundbreaking strategies that drive growth. Career Advancement: Significant opportunities for career development and mobility as you help shape the future of product adoption at Reddit. Collaborative Culture: Join a group of thoughtful, smart, and adaptable individuals who value collaboration and support each other’s growth.

Responsibilities:Drive Growth: Lead efforts to scale the adoption of Reddit’s Shopping ads products, increasing advertiser engagement and revenue. Develop Channel Strategies: Create and implement sales strategies tailored to Shopping ads programs in support of Large Customer Sales (LCS) and Mid-Market advertisers and sales teams worldwide. Engage Clients: Work directly with advertisers to identify, pitch, activate, onboard, and grow clients with strategic product opportunities.

Enable Sales: Customize enablement for sales by channel and ensure that teams have the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit’s Shopping ad products. Leverage Partners: Work with 3P partners to accelerate Shopping ads growth. Foster Feedback Loop: Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.

Measure results: Partner with Sales and Strategy & Operations leadership to track progress to goal and identify steps that can be taken to accelerate outcomes. Basic Qualifications:5+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industriesIndustry Experience: A strong background in product adoption, growth, or sales strategy within the digital advertising industry. Cross-Functional Collaboration: Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.

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