Senior Product Marketing Manager
Job Description
Senior Product Marketing ManagerExpedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees’ passion for travel and ensure a rewarding career journey.
We’re building a more open world. Join us.
About the Team:Travel Partnerships and Advertising helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions. Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.
Make An Impact!Our Vacation Rental Supply Product Marketing team is seeking a highly strategic and execution focused Senior Product Marketing Manager focused on offer management. In this net new, high-impact role, you will serve as the architect of our product packaging and solution selling strategy, guiding how we bring differentiated value to market.
You will define the frameworks, governance, and decision-making models that ensure our product offers not only resonate with partners but also advance long-term business objectives. As a key member of the product marketing team, you will partner cross-functionally with product marketing, growth marketing, product, strategy, commercial sales and analytics to define offer strategy, orchestrate go-to-market execution, and measure impact.
You will play a critical role in ensuring that every partner-facing offer is both market-relevant and aligned to business objectives. This is an opportunity to shape the future of our growth engine and establish offer management as a core strategic discipline for our GTM strategic efforts. In the role, you will:Define the vision and long-term roadmap for offer management within the product marketing functionEstablish governance frameworks and decisioning models to ensure consistency, relevancy, scalability, and profitability of offers.
Lead the development of holistic solution selling strategies that balance acquisition, retention, and monetization. Leverage customer insights, competitive intelligence, and market trends to inform offer design. Partner with product marketing, growth marketing, product, strategy, commercial sales and analytics to align offers with value propositions, product market fit, and business objectives.
Ensure operational readiness and scalability of offers across systems and channels. Define success metrics, track offer performance, and deliver insights that guide optimization and provide regular reporting on offer impact and ROIExperience and qualifications:8+ years of experience in Solution Marketing, Pricing/Packaging, Offer Management, or related roles in a B2B tech environmentRequired proven success in designing and executing product bundled offers that drive adoption, retention, or revenue growth. Required experience building frameworks for product segmentation & bundling in a consulting or strategy capacity.
Required experience integrating segmentation into GTM and commercial motionsStrong business acumen with the ability to balance customer value with financial impact. Excellent cross-functional collaboration skills, with experience influencing stakeholders across product marketing, growth marketing, product, strategy, commercial sales and analyticsAnalytical mindset with experience leveraging data to drive decisions. Comfort using data to make tradeoffs between volume, margin, and long-term retention.
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