Senior Product Marketing Specialist – Healthcare Technology Solutions

Job Description

LOCATION: Hybrid – 8 days a month in the office (see locations on the posting) OVERVIEW You will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate Clinical Effectiveness (CE) products from the competition while reinforcing customer value. You also will support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. You work closely with portfolio marketing, product management, strategic marketing communications, training and sales to deliver accelerated growth for CE products.

RESPONSIBILITIES • Market Intelligence: understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies. • Product Positioning: develop clear and compelling product positioning and messaging that differentiates our products in the market. • Content Creation: create and manage a variety of content (e.

g. , sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.

• Sales Enablement: equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies. • Partner Enablement: support the partner ecosystem with the necessary tools and materials to sell our products effectively.

• Analyst Support: create differentiated messaging & materials for analyst briefings, inquiries, and RFPs. • Stakeholder Engagement: collaborate with internal teams (e. g.

, product management, sales, customer success) and external stakeholders (e. g.

, customers, partners, industry analysts) to maximize product impact. QUALIFICATIONS Education: Bachelor’s degree from an accredited four-year college or university in relevant field or equivalent Experience: Five or more years in product marketing or related experience Preferred: • Working with sales, account management and customer success functions • Understanding of SaaS products and their application in business • Working with marketing enterprise software solutions • Experience in creating marketing collateral & sales enablement tools • Experience in healthcare technology preferred, or similar setting a plus TRAVEL: Up to 10% travel required as necessary, mostly to internal meetings #LI-Hybrid Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 – $133,750 If making a difference matters to you, then you matter to us.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most.

You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance.

Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2023 annual revenues of €6 billion.

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