Senior Research Analyst, Consumer & Behavioral Insights

Company Description

Dentsu Creative US is comprised of audacious thinkers and award-winning collaborators across the United States who blend local knowledge with global expertise. Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future.

Are you a go-getter who loves engaging with diverse teams and uncovering analytics solutions? We’re looking for you! Join us as an Analyst and bring your expertise to make a impact.

Job Description

We are a team of analysts dedicated to delivering comprehensive insights for social, earned, digital and experiential campaigns. Our passion lies in diving into data to uncover insights and empowering data-driven decision-making for Dentsu Creative and our clients. Collaborating with numerous teams across the organization, we are committed to guiding growth with our analytical expertise.

We are looking for someone who embodies curiosity and a interest in digging into data for patterns and trends. You can explore new tools and concepts to stay at the forefront of the data analytics and data science field. You will report to Supervisor, Analytics. You will work on one of Dentsu Creative’s flagship clients and help support our client’s experiential business by developing recommendations based on performance.

Responsibilities:

• Identify trends and patterns in data to uncover insights that can inform activation strategies and campaign optimizations
• Collaborate with account teams to define goals and establish measurable goals for program performance
• Produce regular reports to communicate findings to partners
• Recommend new types and methods of analysis, new ways to process data, and discover new patterns between many different types of data that provide value to our clients
• Develop dashboards (Tableau or PowerBI) to provide real-time insights and enhance data accessibility for both internal team and clients
• Maintain data/databases in MongoDB, ensuring reporting transparency and accuracy
• Improve data pipelines using Python-based ETL Frameworks (including data transformation, aggregation calculations and testing)
• Resolve errors in production Python scripts and deploy solutions to the production database

Qualifications

• 2+ years of experience working in data analytics or related role
• 2+ years of experience with Python/data manipulation
• Academic background in data analytics, data science, statistics, mathematics, economics, or related discipline
• Experience using relevant Python Packages including Pandas, NumPy, Matplotlib and Dataprep
• Experience in Tableau including the ability to establish primary data sources, build detailed visualizations and centralize within a comprehensive dashboard view
• Comfortability with native Tableau calculation and aggregation methodology including fixed calculations, table level dynamic calculations and more
• Solid foundations in data science fundamentals, OO, data structures, and algorithms
• Experience with statistical concepts and practical experience applying them (in A/B testing, causal inference, ML)

Additional Information

The anticipated base salary range for this position is $59,000k-96,025k. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Our incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com.

This job is fully remote.

#LI-LD1 #LI-Remote

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.