SEO Analyst (AI/ML)

Do you ever wonder what happens inside the cloud?

DigitalOcean (NYSE: DOCN) simplifies cloud computing so builders can spend more time creating software that changes the world. With our mission-critical infrastructure and fully managed offerings, DigitalOcean enables startups and small and medium-sized businesses (SMBs) to rapidly deploy and scale modern applications. As a remote-first organization, our employees, like our customers, are based around the world.

We are seeking an experienced and highly skilled SEO Analyst to join our content department. The ideal candidate should have a deep understanding of SEO, a proven track record in driving organic growth, and possess a strategic mindset that can identify and execute innovative initiatives that will give DigitalOcean an edge. You will work closely with our GTM teams to develop and implement innovative strategies that boost our search engine rankings and contribute to our overall growth.

What You’ll Be Doing: 

• Develop and implement a comprehensive SEO strategy for our AI/ML products that aligns with our business goals and targets.
• Owner of KPIs for organic sign-ups and conversions for our AI/ML content.
• Responsible for securing top positions for DigitalOcean for high-intent keywords related to our AI/ML content.
• Identify growth opportunities and innovative SEO tactics by exploring cutting-edge strategies and techniques to generate high-quality backlinks from authoritative domains, ultimately boosting our search engine rankings.
• Collaborate closely with GTM teams to develop a cohesive approach to SEO, content marketing, and our GTM activities.
• Regularly perform SEO audits, maintain an up-to-date TAM analysis, and assess the capture of high-intent search traffic compared to competitors through competitor analysis and keyword research.
• Proactively stay ahead of the curve by being an early adopter of the latest SEO trends, algorithm updates, and industry best practices, ensuring our strategies remain cutting-edge and competitive.

What You’ll Add to DigitalOcean: 

• Deep knowledge of SEO best practices, tools, and techniques
• Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
• Ability to think BIG & possess a flair for originality, enabling the identification and evaluation of unique or adopted strategies that maximize organic growth opportunities.
• Strong communication and collaboration skills, with the ability to adapt communication to various altitudes for different stakeholders, and experience working closely with content and social media teams.
• Knowledge of HTML, CSS, and JavaScript is a plus.
• Bachelor’s degree in marketing, computer science, data science, or a related field.
• Comfort and aptitude for data analysis, including experience working with Google Analytics, as well as expertise in power BI, Tableau, or equivalent tools.

To apply for this position, please submit your resume and a cover letter detailing your experience and successes in SEO, including examples of innovative growth plays you’ve executed in the past.

Why You’ll Like Working for DigitalOcean:

• We reward our employees. (The base salary range for this position is  based on relevant years of experience and skills. The salary range for this role is specific to candidates located within the U.S. and will vary for candidates outside the U.S..) (The salary range for this position is based on relevant years of experience and skills.) Employees may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees including grants of equity upon hire and the option to participate in our Employee Stock Purchase Program.
• We value development. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that is always challenging our teams and employees to continuously grow. We maintain a growth mindset in everything we do and invest deeply in employee development through formalized mentorship and other internal programs. We provide all employees with reimbursement for relevant conferences, training, and education.
• We care about your well-being. In addition to cash and equity compensation, we also offer employees a competitive array of benefits. In the United States, these include health insurance, unlimited vacation, retirement benefits, a generous parental leave program, and additional resources to support employees’ overall well-being. While the philosophy around our benefits is the same worldwide, specific benefits may vary in other countries due to local regulations and preferences.
• We value diversity and inclusivity. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

*This is a remote role

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