Specialist – Digital Analytics and Insight.Commercial Operations SA

• Advancing Online Data Capabilities
• Works closely with the Senior Manager: Digital Strategy & Insights to define new and/or enhance existing Measurement & Data products
• Performs regular validations and defect resolution for measurement and data products   
• Works closely with our EIS / BICC colleagues to build and/or enhance stored data 
• Holds wider measurement and insight demonstrations and engagements, and formally communicates advancements and insights from our digital measurement and data products
• Drives the journey analytics at scale agenda for MTN Digital Enablement function. 

• Business / Customer Problem Deconstruction
• Use and synthesis of various forms of data (e.g. online / web-analytics tools and offline systems data) to help identify and frame specific growth opportunities
• Clearly articulate growth opportunities for each area of focus i.e. customer engagement, acquisition, usage, service and retentions across each line of business we serve

• Value Realization Activities
• Help to drive delivery by tracking, chasing, and validating delivery quality for agreed initiatives.
• Preform impact assessments, post-delivery and support the wider team in understanding drivers of growth.
• Support financial business case inputs and deliver on requests for Adhoc analysis from key business stakeholders. 

Typical Activities Performed

Analytics Strategy Activities: 

• Translate business objectives into tracking requirements, develop and facilitate the use of measurement frameworks and reporting guidelines, ensuring stakeholders have a clear understanding of the requirements.
• Research and evaluate new analytical tools and methodologies for the online team’s landscape.
• Identify opportunities to build on the current toolset to deliver a complete view of customers, leveraging on-site/off-site behavioural and demographic data.
• Collaborate with cross-functional teams, including marketing, sales, and product development to ensure data accuracy and consistency across platforms.
• Promote and educate digital analytics to the wider team, including clear communication of reporting, training, and tutorials on digital analytics tools.
• Educate and train the wider team on the importance and use of digital analytics, including clear communication of reporting and the use of digital analytics tools.

Analytics Delivery Activities: 

• Manage and implement tags in Google Tag Manager.
• Perform QA on measurement plans and data layer event implementation from product teams.
• Assist with the delivery of scalable solutions to streamline, curate, and manage various datasets that power the measurement and analysis of ecommerce KPIs and market trends.
• Develop and implement digital analytics dashboards to accurately measure performance and drive improvements in MTN’s online platforms. 

Analysis & Reporting Activities:

• Utilize digital analytics tools such as Google Analytics to track and evaluate online platform performance and user behaviour.
• Prepare detailed reports and visualizations of analytical findings, translating complex data into clear and actionable insights.
• Conduct ongoing reviews of website and app functionality and make recommendations for improvements based on analytical findings.
• Proactively identify opportunities and risks based on digital data and communicate these findings back to the relevant stakeholders.
• Demonstrate data-driven decision-making processes across all digital activities.
• Perform competitive benchmarking and trending analysis.

Supervisory / Leadership / Managerial Complexity: Refers to the responsibilities for directing, guiding, motivating and influencing others

• Supports graduates seconded to the area
• Supports Senior Specialist with managing partners and payments 
• Influences wider team in driving the analytics at scale agenda

Required Skills & Capabilities e.g. teaching, report writing or specific skills/abilities such as computing or the ability to work without supervision

• Proactive and takes ownership for outcomes
• Good business acumen and commercial understanding
• Good problem-solving skills (i.e., problem definition & structuring, solution evaluation and comparison, insight generation & recommendation)
• Inquisitive and well informed
• Demonstrated ability to network in the digital community, regionally and globally
• Good communication skills, able to frame insights gained verbally, visually and in writing
• Ability to collaborate with peers in other business areas to jointly solve problems and innovate solutions
• A high-level understanding of data governance, privacy, and security issues.
• Knowledge of the regulatory and legislative requirements
• Worked across diverse cultures and geographies
• Advanced: Excel and PowerPoint
• Advanced: Web-Analytics tools like Google Analytics, Firebase and Digital Marketing Platforms
• Proficiency in using Microsoft Excel, Google Analytics, Google Tag Manager, SQL, Sequel and Python
• Strong understanding of technology around data, including data ingestion, APIs, and cloud-based systems.

Education:

• Bachelor’s degree in computer / data science, engineering, business, or equivalent degree
• Additional Certifications in Data Sciences, Data Engineering, Mircosoft Products and Google Products

Experience:

• Minimum 2 years working experience in a medium to large organisation with local and multinational interests
• Experience in Management Consulting/ Data Science or related field would be beneficial