Sr. Data Analyst

Our Data Management & Measurement (DMM) team lives at the center of marketing results and business impacts.  We assess how our clients can best optimize their marketing efforts to maximize the direct impact on business results. 

We are looking for a Sr. Data Analyst, who will work on the front lines of our practice – delivering impactful and inspiring reporting for our internal media teams and our clients.  This person will ideally become a trusted expert regarding their clients’ marketing performance data and its impact on business results.  As a member of the DMM team, you will play an important role in discovering, analyzing and presenting findings and reports related to all media channels.  You will be at the heart of uncovering and measuring the connections between marketing results and business objectives.

Responsibilities

• Have a passion for data analysis, critical thinking and storytelling
• Be able to work with internal media and reporting teams to develop measurement solutions for client campaigns.
• Analyze campaign performance and other marketing efforts to assess their impact on client KPIs and make recommendations for improvements.
• Participate in the creation of our clients’ measurement strategies, including KPI selection, data capture requirements, measurement frameworks and data visualization
• Become a trusted expert regarding clients’ marketing performance data and will assist team members across departments in accessing and interpreting results.
• Have experience with digital tracking, including tagging, mobile and social limitations
• Excellent verbal and written communication skills to interpret and present business value to clients.
• Work with client internal analytics and IT teams to implement custom tracking parameters
• Implement and maintain media performance dashboard reporting across platforms like Excel, Sheets, Data Studio, PowerPoint, Slides, Datorama, Tableau and Power BI
• Demonstrate problem-solving ability with emphasis on drawing inferences with data

Personal characteristics:

• Intellectual curiosity, problem solving skills and determination
• Detail-oriented and thorough
• Effective communications verbally and in writing
• Ability to listen to stakeholders, process feedback and provide solutions
• Strong work ethic and integrity

Qualifications

• 2+ years of marketing analytics and business intelligence experience with an emphasis on media and marketing measurement
• Experience with data visualization tools, especially Power BI, is a plus.  This includes both the data visualization component of dashboard development and backend data preparation and aggregation.
• Strong working knowledge of spreadsheet platforms (i.e. Excel, Sheets, etc)
• Experience with advertising planning, buying and performance metrics
• Experience with media reporting platform(s) (Doubleclick, Adwords, etc)
• Experience with web analytics platform(s) (Adobe, Google Analytics,etc.)
• Data analysis experience including spreadsheet (Excel) and SQL platforms
• Relational database programming languages (e.g. SQL) and statistical tools (e.g. SAS, SPSS, Python) is a plus
• Effectiveness in managing multiple projects across multiple clients and stakeholders
• Experience in analysis, research and presentation creation

Barkley’s Commitment to Diversity & Inclusion

• We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive. 
• Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.