Ultrasound Service Product Manager

Job Description

Job Description SummaryThe Ultrasound product manager plays a key leadership role in driving and accelerating service growth through service product development and commercial activation excellence for Ultrasound products across the USCAN region, with a focus on all our Ultrasound products, customer service needs, and sales/delivery channels for Value Delivery and Value Creation. Leads New Service Introduction (NSI) coordination, including new product and enterprise digital solutions, internal and commercial readiness, and activation with USCAN Marketing that coincides with New Product Introductions. Leads and creates New Service Offerings for new Go-To-Market offerings that augment and/or replace legacy Service portfolio offerings for the Ultrasound and related Digital Solutions.

Leads discussion and strategy regarding End of Service Lifecycle for concerned modalities. GE Healthcare is a leading global innovator in medical technology and digital solutions. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job DescriptionEssential ResponsibilitiesProvide wing-to-wing leadership for the creation, development, and commercial activation of customer-facing service products and corresponding offerings related to the Ultrasound businesses and related Digital Solutions to increase GE Healthcare service contract capture rate/market share, and enable accelerated growth in targeted region, customer segment, or commercial channel. Focused on Offering Price, Share and Mix of Imaging Portfolio.

Drive and prioritize new service introduction and improvement requirements from global product, digital, and engineering teams, regional customers, and commercial teams based on customer value, industry trend, competitive landscape, growth dynamics, speed to market, technical roadmap, and return on investment. Collaborate with Marketing to drive effective value proposition and Key Opinion Leader development per market and segment needs by working with marketing teams. Work with global product and global service teams on understanding new NPIs suitable for the USCAN market based on customer needs and market opportunity, then develop a go-to-market strategy considering commercial considerations such as channel, commercial training, quoting, and revenue recognition.

Work with marketing to conduct market research to discover customers’ unmet needs and commercial opportunities. Utilizes understanding of industry trends to inform the decision-making process. Manage the investment plan for Ultrasound and related Digital Solutions Portfolio for USCAN Service.

Drive investment in what will be featured in offerings vs. new standalone offerings.

Determine which offerings need dedicated Sales resources vs. which will use attachment selling and the existing sales team. Drive effective roadmaps and commercial activation strategies to maximize resource utilization and growth outcome by identifying region best practices, integrating various customer-facing service products and offerings in the region, working with region commercial/operation leaders, driving data visibility, digital platform/tool scalability, and digital ecosystem level 1-4 support sustainability and process standardization.

Drive effective communication and activation plans with USCAN Marketing, Commercial Excellence, and Commercial Leadership teams. Work closely with the Training teams to ensure appropriate curriculum is in place for the commercial teams selling products and solutions across various channels. Communicate complex messages and negotiate with internal stakeholders across functions with others to adopt a different point of view.

Influence and negotiate with peers, product teams, support functions, as well as field commercial and delivery teams. Growth Mindset: the ability to see commercial opportunities for Service and franchise business partners. Developing specialized knowledge of the latest commercial developments in his own area and communication skills to influence others.

Contributes towards strategy and policy development, and ensures delivery within his area of responsibility. Interpret internal and external business challenges and recommend best practices to improve products, processes, and services. Qualifications/RequirementsBachelor’s Degree in Marketing, Business Administration, or related field.

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