Vice President, Head of Digital Platforms & Enablement

Job Description

At U. S. Bank, we’re on a journey to do our best.

Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U. S.

Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.

As a wholly owned subsidiary of U. S. Bank, Elavon is committed to building the platforms and ecosystems that help over

5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

Job DescriptionDevelop and implement a comprehensive digital & growth marketing strategy: Define and execute a data-driven marketing strategy that aligns with the company’s overall business objectives and drives measurable growth and customer engagement across all owned and paid channels. This includes corporate websites, resource centers, landing pages, social media, and integrated paid media campaigns.

Oversee digital channel optimization and content creation: Lead the optimization of all owned digital properties to ensure a seamless user experience, strong SEO performance, and effective lead generation. Manage content creation, technical SEO, conversion rate optimization, and multivariate/A/B testing. Drive marketing operations and lead lifecycle management: Define and maintain lead lifecycle stages and processes.

Oversee campaign operations including build, QA, and deployment. Manage routing rules and SLAs with Sales Operations, and optimize processes for efficiency and scalability. Ensure effective budget management across initiatives.

Lead paid media and agency management: Develop integrated media strategy and planning to align with business priorities. Oversee performance activation and optimization across paid channels (search, social, programmatic, video/CTV, display, retargeting). Maintain a test-and-learn roadmap and manage agency relationships for accountability, quality, and cost efficiency.

Monitor, analyze, and report on performance: Develop and maintain dashboards for pipeline, campaign performance, and ROI. Implement attribution models to measure marketing impact. Deliver insights for quarterly business reviews and budget decisions, partnering with Martech, Finance, and Sales Ops for unified reporting.

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